Digital-Only Swim Week Coming in July
This season, Paraiso’s Digital Platform will focus on consumer-first and brand sustainability efforts during this time of crisis with featured fashion presentations, exclusive designer interviews, and immersive brand experiences.
In response to the coronavirus pandemic, PARAISO Miami Beach will launch e-PARAISO, a digital networking platform for the industry that will feature fantasy resort wear experiences, fashion presentations, and exclusive behind the scenes footage from participating designers and brands transforming the perception of what the fashion week experience is.
“While we and the fashion industry at-large continue to find our footing and adapt to the new-normal of social distancing, we’ve had time to reflect and innovate,” said Natalija Dedic Stojanovic, Creative Director of PARAISO Miami Beach. “The resulting online experience will offer a new creative output, for both the swim week consumer and resort wear brands to directly engage with one another, creating an online community that speaks to PARAISO’s core values; innovation, originality, and discovery.”
The e-PARAISO platform will launch on July 9, 2020 with a curated four-day program, intended to reestablish the commercial fashion industry machine going again:
- Virtual Space Fashion Presentations and Runway Live Streaming with leading swimwear and resort wear brands presenting themselves in original and innovative ways.
- Designer (BTS) Interviews, Collection First Look, and Experiential Events We are seeing an opportunity to rethink experiential beyond mass gatherings, recalibrate and remind the audience that experience is about the emotion, not a channel.
- Up-Cycle/Sustainable Fashion Initiative PARAISO UpCycle Challenge will continue to live as a digital version of the mentorship program bringing into focus what matters the most, sustainability and ethical practices in the fashion industry.
“While we are optimistic that COVID-19 will be better understood by summer, it’s difficult to predict when it will subside,” added Stojanovic. “Until then, social distancing is critical for the health and safety of everyone, in turn, making our online platform absolutely necessary”.
ABOUT e-PARAISO
With the fashion industry moving in an unconventional direction, new digital tools will reform the way brands present themselves to media, buyers, and consumers. From July 9 — 12, Funkshion will present e-PARAISO, the 360 online marketing platform focused on digital strategies to promote upcoming collections for the Resort and Swimwear industry. e-PARAISO will revitalize the landscape of fashion and challenge the traditional standard of industry networking, the runways and presentations.
OUR STORY
In July 2018, PARAISO opened its doors in Miami Beach to unveil a brand new breed of experiential festival that creatively united the world’s favorite fashion, wellness, beauty and lifestyle brands. A multi-day fashion platform centralized in Collins Park and stretching to all surrounding areas of South Beach champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media.
With over 40 events in four days, PARAISO 2019 brought a uniquely elevated and unified event showcase to the globally recognized Miami scene. Content from the festival quickly went viral, with event imagery capturing the world’s attention. Runway shows with top designers and style-setting supermodels and celebrities, educational panels with respected business leaders, cutting-edge fitness and wellness programming, and surprise music performances with headlining talent and pop-up conceptual retail experiences — PARAISO has something to engage everyone.
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With love,
FWO
