In their third year of partnership, Off-WhiteTM and AC Milan continue to entwine their respective codes and cultures with a new uniform, a capsule collection and a campaign that celebrate the alliance — and the Club’s 125th anniversary.
Rooted in the history of AC Milan, the collection pairs iconic symbols of the Rossoneri — its devil mascot and classic red and black — with vintage football and “125” graphics, as well as gold accents to memorialize the anniversary and the legacy behind it. These motifs appear on trademark Off-WhiteTM silhouettes for both adults and kids, including varsity jackets, hoodies, and t-shirts — as well as a range of accessories, such as baseball caps, football scarves, luggage, and socks. The entire collection was conceptualized and designed in Milan, the hometown of both AC Milan and Off-WhiteTM, with the varsity jacket entirely Made in Italy — from construction to gold- satin embroidery — by premium manufacturing partners.
To document the collection and underscore the depth of the partnership, Off-WhiteTM collaborated with Milan-based photographer Nicolò Parsenziani to capture players from the AC Milan Men’s, Women’s and Milan Futuro teams — Álvaro Morata, Mike Maignan, Tijjani Reijnders, Angelica Soffia, Allyson Swaby, Kevin Zeroli, and Álex Jiménez — in the garments.
Off-White™
In addition to the campaign, Off-WhiteTM will launch the capsule collection with an in-store event at its Via Verri flagship on September 19th during Milan Fashion Week, hosted in collaboration with AC Milan and GQ Italia. During this occasion the exclusive partnership with New Era, the iconic headwear and sportswear brand, will be unveiled too: a unique capsule collection of a limited and numbered quantity of the 59FIFTY fitted and the 9FORTY adjustable silhouettes. Both will be available to purchase and customize during the event.
The Off-White™ x AC Milan capsule collection is available starting September 19th, 2024, on www.off—white.com and www.FarFetch.com, store.acmilan.com, as well as at the Off-White Via Verri flagship in Milan and all AC Milan stores, including the new boutique “La Bottega del Diavolo” on Via Dante in the heart of the city.
About Off-White c/o Virgil Abloh™
Established in 2013, Off-WhiteTM is defining the grey area between black and white as a color. Under the brand name, seasonal men’s and women’s clothing collections, objects, furniture, and publications are articulating a current cultural vision. Collections are embedded in a recurrent backstory, with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy, the label harnesses the country’s history and craftsmanship, yet offers a global perspective on design and trends. With a clear vision of splicing the reality of how clothes are worn with the artistic expression of high-fashion, creative director and designer Virgil Abloh explored concepts in the realm of youth culture in the contemporary context.
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With love,
FWO
