Moon Choi Spring 2019: New York Fashion Week

Moon Choi NYFW FW19

Represented by Purple PR.

Specimen 19” is a considered study of materials by Moon Choi. Findings are presented as a series of tailored garments, each constructed with delicate, rarefied fabrications.

This season, Moon debuted relaxed outerwear and custom resin jewelry inspired by Aalto Vase styled as both earrings and men’s brooches.

Moon Choi’s collection blurs the boundary between feminine and masculine as it gently shifts the notion of gender identity. Moon believes clothes are not defined by gender. The SS19 collection emphasizes drape detail and delicate silk in an elegant tailoring, with ruched detailing to add refreshing texture to suiting.

Moon Choi: NYFW FW19

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The installation takes the form of a cabinet of curiosities, an encyclopedic, room-sized collection of extraordinary objects. Its arrangement reflects the designer’s material learnings, explorations and process.

Moon plays with the ideas of confidence and power by blending femininity and masculinity. She features her signature tailoring but also plays with olive, lemon and lilac color ways and silky fabrication that feel more sensual and feminine. This collection, just like day and night, is a balancing act where one cannot live without the other.

CREDITS: Production by Studio Boum

Art direction by Ania et Lucie

Casting by Jonathan Lyons and Matthew Barksby

Styling by Clare Byrne

Hair by Joseph DiMaggio for Davines North America

Make-up by Chika Chan for BOY by Make-up Pro New York

Photography by Joss McKinley

Video by Uberraum

Music by Rohan Bell-Towers

About Moon Choi

Moon Choi is a New York based fashion designer and a recent BFA graduate from Parsons School of Design. With an affinity for exceptional tailoring and a specialization in wearable accessories, Moon explores a fine balance between weighted masculine cuts and feminine subtleties. Her unusual silhouettes are designed to be layered, or worn alone. Moon’s singular pieces are the expressive result of how she believes clothing can influence one’s identity and behaviour.

Influenced by her origins, she considers tailoring central to her designs. Moon says, ‘My background defines who I am as a designer and influences my process’.

Previously, Moon has worked with 3.1 Phillip Lim and upon graduating, was announced winner of ‘­Portfolio of The Year’ and finalist of ‘Designer of the Year in ­Womenswear’. Moon was selected to receive the LF USA Scholarship and sponsorships from Jason Wu Fabric, 3.1 Phillip Lim Leather and The Shoe Polytechnic (Politecnico Calzaturiero). She was also selected as a semi-finalist for the Vfiles Academy Prize and the CFDA Liz Claiborne Design Scholarship Award. Lastly, she was selected as a finalist of CFDA + 2016 Design Graduates.


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With love,