The 26th Edition of New York Men’s Day Returns at Mercedes-Benz of Manhattan as Partnership Continues
Wolverine, KAYALI and Anonym Make Their Sponsorship Debut with Vogel NYC and Oribe Returning
Celebrating its 26th season, Agentry PR is excited to announce New York Men’s Day (NYMD)’s bi-annual menswear collective, presented by PROJECT and COTERIE by Informa, on Thursday, September 10th, 2026.
The showcase will once again kick off New York Fashion Week with two sessions and will be held from 10:30am to 12:00pm ET and 4:30pm to 6:00pm ET. Returning for the third consecutive season as presenting sponsor, PROJECT and COTERIE’s presence this season aligns with COTERIE taking place concurrently at the Javits Center in New York from September 9th – 11th, 2026, further uniting the men’s and women’s contemporary fashion communities under the FASHION by Informa umbrella.
New York Men’s Day (NYMD)
PROJECT and COTERIE will host the bar for the afternoon session of New York Men’s Day, creating a dedicated space for buyers, editors, stylists, and industry insiders to connect and discover talent showing throughout NYMD. “With COTERIE and New York Men’s Day happening at the same time, we’re proud to bring our communities even closer together,” says Brian Bartiss, VP of Sales, FASHION by Informa. “PROJECT and COTERIE has always been about discovery, connectivity, and elevating the most compelling voices in fashion, and partnering with NYMD allows us to continue our mission. Supporting designers through this platform is essential to nurturing the next wave of global talent, and we’re thrilled to celebrate that energy with NYMD this September.”
Continuing its partnership with Mercedes-Benz of Manhattan, the showcase will return to the state-of-the-art flagship dealership in Hell’s Kitchen, New York City. NYMD will occupy the ground level of the facility, inaugurating four new brands and four returning designers.
“We are proud to host New York Men’s Day at Mercedes-Benz of Manhattan for the third time, continuing to support emerging menswear talent in New York City. Our 330,000-square-foot showroom once again transforms into a dynamic stage for innovation, where fashion, design, and automotive excellence intersect. As we celebrate 140 years since the invention of the automobile and 100 years of the Mercedes-Benz name, partnerships like NYMD reflect our ongoing commitment to shaping the future of creativity and cultural experiences,” said Manuel Terrones, General Manager, Mercedes-Benz of Manhattan.
Conceived to nurture emerging talent and consolidate top menswear/genderless designers in an easy-to-view venue, NYMD will feature eight designers/collections collectively. Each participating designer will present their latest collections in their own designated sections within the Mercedes-Benz of Manhattan space to reflect the label’s identity and inspiration. Taking place simultaneously over two-hour periods, four brands will present in the morning session and four in the late afternoon. The format of showcasing all presentations at the same time creates ease-of-flow for media, buyers, influencers and VIPs, allowing them to move through collections and spend time with designers as their time allows.
Participating designers include (in alphabetical order by brand
Alienant* (genderless)
Avon Anglers (menswear)
big ocean x andy yu* (genederless)
Christopher Lowman (menswear)
Clara Son (menswear)
Ethan Lewy* (menswear)
Ouila* (menswear)
Science Project Company (menswear)
*Showing for the first time at NYMD
Wolverine makes its New York Men’s Day debut, spotlighting its flagship 1000 Mile Collection. First introduced in 1914 as a groundbreaking work boot, the 1000 Mile Boot has long been a symbol of enduring quality and craft. Today, Wolverine honors the 1000 Mile legacy with an expanded line of timeless, archive-inspired styles. The full collection will be on display throughout the event, with Wolverine partnering with select New York Men’s Day designers to feature their footwear in their presentations.
KAYALI, the gourmand fragrance brand founded by beauty entrepreneur and fragrance visionary Mona Kattan in 2018, makes its New York Men’s Day debut, spotlighting the brand’s iconic bestseller Vanilla | 28, with 10ml samples gifted to attendees. Sweet, addictive and warm, the cult-favorite scent embodies KAYALI’s signature layering DNA and playful yet luxurious approach to modern perfumery, housed in its signature jeweled bottle. Meaning “my imagination” in Arabic, the brand is rooted in Mona’s Middle Eastern heritage and inspired by the art of fragrance layering, bringing the region’s rich fragrance rituals to a global community and inviting fragrance lovers to create their own scent mood.”
ANONYM makes its New York Men’s Day debut, spotlighting the brands first ever collection. ANONYM is an American men’s luxury jewelry brand. Rooted in old-world craftsmanship and shaped by modern production innovation, each piece is designed with precision and restraint. ANONYM is jewelry made to mark achievement. The debut collection will include 4 diamond ring designs, a diamond bracelet, a diamond lapel pin, and a diamond pendant.
Returning as an official sponsor of New York Men’s Day, Vogel—New York’s oldest custom shoemaker—will introduce four new boots: the Derby, Military, Roper, and Chukka Boots as the latest silhouettes in the brand’s foundational ICONS Collection. With an expanded offering and a seasonal focus on boots, the collection continues to allow the wearer to choose not only the shape that fits their lifestyle, but the function, feel, and finish that best suits their world. Handcrafted in the United States, Vogel will invite guests for a live artisan demonstration, offering an immersive look at the craftsmanship, heritage, and design principles that have defined the brand since 1879.
Returning sponsors of NYMD also include luxury hair care brand, Oribe Hair Care, who will provide hair care products and teams; Augment, who will provide make-up teams and products. Smartwater will be providing water and Smartwater will be providing flavored beverages for the event; Espolon Tequila and Skyy Vodka will be providing spirits for the afternoon presentation.
Agentry PR, which was founded in 2010 by fashion visionary Erin Hawker, produces and executes New York Men’s Day.
“We built New York Men’s Day to be a launchpad, and this season continues to be the best expression of that vision,” said Erin Hawker, founder of Agentry PR and New York Men’s Day. “With four designers returning – Avon Anglers, Christopher Lowman, Clara Son, and Science Project Company – to push their narratives even further and four new voices – Alienant, big ocean x andy yu, Ethan Lewy, and Ouila – stepping onto the platform for the first time, NYMD continues to be a place where menswear and expansive design can take real risks in front of the industry. We’re incredibly grateful to our partners, whose ongoing support allows us to keep investing in emerging talent and growing this community, and we’re excited to see how this group raises the bar for what New York menswear can be.” said Hawker.
ABOUT AGENTRY PR
Agentry PR is a full service marketing communications agency, founded by Erin Hawker in 2010, headquartered in New York City. Agentry PR specializes in the fashion, lifestyle and entertainment sectors across specializes in the fashion, lifestyle and entertainment sectors across all facets of marketing and public relations, from brand strategy and media outreach to events, sponsorships and VIP relations.
ABOUT NYMD
New York Men’s Day (NYMD), is a bi-annual collective fashion initiative intended to help nurture emerging talent and consolidate the showing of contemporary menswear and gender fluid collections. Each season, NYMD features a collective of menswear or gender fluid brands in a group presentation format over two-hour periods. The format of showcasing multiple presentations at the same time will create ease of flow for media and buyers, allowing them to move through the studios at their own pace. NYMD was founded in 2014 by Agentry PR, and is now in its 24th season.
ABOUT PROJECT BY INFORMA
Representing what’s new, now, and next in men’s contemporary apparel, footwear and accessories, PROJECT is where domestic and international buyers go to be inspired by higher-end brands, find products from relevant mid-market labels, and connect with likeminded industry thought leaders and fashion insiders. Through a fusion of community, education, media, and experiences, PROJECT propels the next season’s top trends, generates global awareness, and ultimately drives commerce. For more information, please visit www.projectfashionevents.com.
ABOUT COTERIE BY INFORMA
COTERIE is the premier women’s contemporary to advanced contemporary apparel, footwear, and accessories platform. Connecting emerging and established brands and designers to an elite list of domestic and international retailers, influencers, and media, COTERIE’s first-class events build exclusive experiences that fuel discovery, commerce, and connectivity, while inspiring upmarket trends. For more information, please visit: www.coteriefashionevents.com.
ABOUT MERCEDES-BENZ OF MANHATTAN
Rooted in a legacy that began in 1886, making Mercedes-Benz the longest-standing luxury car brand in the U.S., Mercedes-Benz of Manhattan is dedicated to delivering world-class hospitality and craftsmanship to generations of loyal sales and after-sales customers. In 2026, the brand proudly commemorates 140 years of innovation, celebrating the birth of the automobile and 100 years since the Mercedes-Benz name was established through the historic merger in 1926.
ABOUT ORIBE HAIR CARE
Since 2008, Oribe Hair Care has set the standard for hair care within the prestige category. Blending award-winning packaging and its signature Côte d’Azur fragrance, the collection is designed with talented hairdressers, sophisticated salons and discerning customers in mind. Represented in more than 40 countries, Oribe Hair Care has become synonymous with best-in-class product performance and technical education, sparking deep connections with its consumers. These are the products of the hair-obsessed.
ABOUT AUGMENT
Augment co.,ltd. is a hair and make-up agency and photography studio based in Ebisu, Tokyo. Sinden, a hair salon located in Harajuku, Tokyo, also provides management for various artists, casting agents, designers and event producers. The brand participates with hair and makeup for many leading fashion shows during Paris New York fashion weeks.
ABOUT WOLVERINE
Wolverine, America’s original work boot brand, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)
ABOUT ANONYM
ANONYM is an American men’s luxury jewelry brand rooted in old-world craftsmanship and shaped by modern production innovation. Each piece is designed with precision and restraint: jewelry made to mark achievement. ANONYM founders, including Matthew I. Growney among others, will unveil their debut capsule at New York Fashion Week through New York Men’s Day on September 10, 2026. The collection features five diamond ring designs (four men’s styles, one women’s), a diamond bracelet, and a diamond pendant.
ABOUT KAYALI
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood, where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles. A global social media powerhouse, Mona’s obsession with fragrance has built an engaged community with more than 7 million combined followers. She has appeared in the world’s leading publications in the likes of WWD, Cosmopolitan, Vogue, POPSUGAR, Allure, Marie Claire, Harper’s Bazaar, Elle and was named one of the most powerful women in the Middle East by Forbes!
ABOUT VOGEL
Founded in 1879, Vogel is one of America’s oldest custom shoemakers and a long-standing standard-bearer of handcrafted excellence. For nearly a century and a half, the brand has outfitted equestrians, cultural icons, and discerning clients with footwear made one pair at a time in New York City. Today, under the creative direction of Craig Arthur von Schroeder, Vogel is entering a new era that brings its storied craftsmanship into the modern fashion world with clarity, relevance, and vision. This evolution is embodied in the ICONS Collection—nine foundational silhouettes reimagined for contemporary life and built entirely in the United States. Each style reflects the brand’s dual heritage of equestrian precision and innovative design, blending bench-made tradition with a forward-looking aesthetic. As Vogel returns to the center of American fashion, it remains a rare fusion of heritage, craft, and modern American style.
ABOUT ALIENANT
Born in Shadow, Rising as Light. ALIENANT is a designer streetwear brand founded in New York in 2019.
Born from the founder’s childhood vision of a tiny ant carrying a colossal grain of rice, the brand transforms burden into awakening and pain into power.
By merging spiritual awakening, Eastern cultural revival, and contemporary street culture, ALIENANT turns streetwear into the first spiritual gear for players on the path to awakening.
ABOUT AVON ANGLERS
Founded by designer Patrik Rzepski, Avon Anglers is a New York–made menswear brand built on the belief that what we make, and how we make it, matters. Designed and produced entirely in New York, the brand works in small batches with long-standing local partners, prioritizing craftsmanship, honest materials, and a thoughtful approach to production. Avon Anglers focuses on garments that endure, pieces rooted in restraint, utility, and longevity rather than excess. Transparency, provenance, and community are central to the brand’s ethos, offering a quieter, more intentional vision of contemporary menswear where true luxury is found in how something is made and how long it lasts.
ABOUT BIG OCEAN X ANDY YU
Music and fashion have always shared the power to connect people across cultures, languages, and generations.
For our debut fashion collaboration, Big Ocean—Korea’s first Deaf K-pop group, Big Ocean—and fashion artist Andy Yu unite to present a collection that celebrates creativity without boundaries. Inspired by Big Ocean’s journey in music and Andy Yu’s lifelong passion for cultural storytelling, the collection explores the intersection of fashion, performance, and human connection.
Crafted using sustainable materials and innovative production techniques, the pieces pay tribute to classic American heritage while embracing the global energy and influence of contemporary K-pop culture.
More than a fashion collection, this collaboration is a statement of inclusivity, sustainability, and possibility—reimagining what fashion can be when diverse voices, talents, and perspectives come together on a global stage.
At its heart, Big Ocean x Andy Yu is about building community. Through music, fashion, and shared experiences, the collaboration creates a space where people from different backgrounds can connect, learn from one another, and celebrate what brings us together. It is a reminder that creativity has no boundaries—and that the strongest movements are built not by individuals, but by communities united through purpose, passion, and hope.
ABOUT CHRISTOPHER LOWMAN
CHRISTOPHER LOWMAN is a New York-based luxury menswear label founded by designer Christopher Lowman. Known for merging refined tailoring with sportswear, performance influences, and contemporary luxury, the brand creates collections that balance craftsmanship, innovation, and storytelling. Proudly produced in New York City, CHRISTOPHER LOWMAN explores the intersection of culture, movement, and identity through elevated ready-to-wear.
ABOUT CLARA SON
Clara Son is a meticulously crafted menswear brand inspired by profound life experiences. Each collection weaves captivating stories into a timeless aesthetic, channeling deep emotion to portray life’s challenges as transformative narratives that extend beyond fashion. Rather than working within seasonal constraints, the brand operates as a continuous aesthetic experience, blending unconventional elements with classic influences in careful balance. Through constant evolution, Clara Son remains true to its core principle: the artful articulation of powerful narratives through unwavering visual authenticity.
ABOUT ETHAN LEWY
Ethan Lewy is a New York–based menswear label founded on the belief that familiar things can still surprise us. Produced in small batches in New York City’s Garment District using luxury deadstock and limited-availability fabrics, the brand reinterprets traditional menswear through unexpected combinations of color, texture, and tailoring. Hidden details, layered textiles, and thoughtful construction reward curiosity, creating garments that reveal themselves slowly over time. Rooted in craftsmanship, individuality, and a sense of delight, Ethan Lewy transforms classic menswear into something unexpected and contemporary.
ABOUT OUILA
OUILA is a refined, contemporary apparel brand rooted in intention, craftsmanship, and ease. Inspired by slow travel and a life of leisure, we design clothing for those who value clarity, quality, and presence in how they live and move. Each piece is created with a considered approach—prioritizing fit, movement, and feel—so what you wear supports how you live. OUILA is made for moments of arrival, wherever the journey takes you.
ABOUT SCIENCE PROJECT COMPANY
Science Project Company (SPC) is a luxury streetwear brand built on clean structure, intentional design, and a quiet sense of authority. Founded by Heginz Janvier, the brand grew out of a moment when fashion felt predictable, and collections focused on output instead of expression. Thus, the brand was created as a place for experimentation, while pushing barriers with intention and personal narrative at its core.
SPC draws from military codes, technical tailoring, and functional layering to build garments that are disciplined. Its stripped-down forms speak to those who see clothing as a tool for communication rather than ornament.
With recognition from Complex, Hypebeast, and other notable leading cultural publications, the brand establishes a framework for thoughtful, future-facing dressing, giving its community a wardrobe shaped by purpose rather than noise.
Born to Haitian immigrant parents, Janvier was raised in the inner city of North Jersey as one of five children. Grounded in a provider’s mindset and shaped by a street-level education in style, his early love for fashion came from what he saw on the sidewalks—not runways. After earning a Finance degree and climbing the ranks from retail floors to corporate offices, he quickly realized the 9-to-5 path wasn’t his final destination. He left behind the safety of the corporate world to build something of his own. SPC is the product of that leap: a reflection of resilience and the refusal to be boxed in.
