Modelones turned 10, and the celebration was every bit as vibrant and expressive as the nails it champions. The brand teamed up with floral design house Bloom Boom for a co-branded pop-up at their dreamy studio on La Cienega Blvd—bringing together fashion lovers, content creators, and nail art fans for a day of beauty, fun, and unforgettable looks.
Upon arrival, attendees received custom welcome bags filled with anniversary exclusives, including Modelones Gel Polish, limited-edition Mini Salon Nail Kit, brand 10-year signature merchandise.Throughout the day, pop-up nail bars staffed by top local nail artists offered complimentary express manicures featuring Modelones’ newest and most iconic shades—many of which were co-created with their passionate communities over the years.
Celebrating the Community That Built the Brand
At its core, the day celebrated the stylish, diverse community that brought Modelones to where it is today—from glam moms and fashion-forward creators to beauty pros and nail art beginners. Everyone had a story, a favorite shade, and a look that made them feel seen.
Social Buzz and Digital Highlights
The pop-up was also a digital hit. Branded hashtags such as ##modelones10yearonthego, #modelonesgelpolish and #glamyournailsjourney trended throughout the day, with hundreds of attendees posting reels, photos, and “Get Ready With Me” content from the event. Modelones encouraged content sharing with a photo booth and branded backdrop, where guests could snap professional shots with their fresh nails.
Modelones’ marketing team also conducted on-site interviews for an upcoming anniversary documentary series, allowing visitors to share their personal Modelones memories and how the brand has shaped their beauty routines. The brand’s journey to revolutionizing home manicures has been featured in ELLE Canada, highlighting their innovative approach to at-home nail care.
Fashion Creators Take the Stage
Some of LA’s most influential fashion voices were in the crowd, including @hey_missteacher, @aerincreer, and @arika, each sharing their own spin on the Modelones experience—from outfit coordination to flower arranging. The event flooded Instagram with stories and reels under #modelones10yearonthego and #glamyournailsjourney, sparkling a ripple of style inspiration that extended far beyond West Hollywood.
@hey_missteacher
Style Meets Self-Expression
This wasn’t your average beauty event—it was a full-on fashion moment. From streetwear to spring florals, attendees came dressed to match their manicures.
Content Creator @aerincreer paired her cute summer blossom nails—done using shades from the Modelones Gel Polish Demure Bloom collection, saying:
“I’ve always believed nails complete the outfit, not just the look. Modelones gel nail polish takes it to another level—it’s a lifestyle. The shine, the durability, the color range—it all speaks to confidence.”
Fashion tastemaker @valerie.loo shared in a quick interview:
“I don’t usually do nail content, but trying the Modelones Gel Polish kit at the pop-up changed that. It was fresh, playful, and the creamy pastels! So chic. I left with three new favorite shades I can’t wait to wear.”
@iamestheroh added:
“It’s rare to find a beauty brand that feels this welcoming. The pop-up wasn’t just pretty—it made me want to create and share. I loved getting a custom manicure using the Modelones Gel Polish —so smooth, so vibrant. I’m officially obsessed.”
Looking Back, Dreaming Forward
From its early days as a startup focused on quality gel nail polish to becoming a global beauty force, Modelones’ 10th anniversary marks a turning point. The brand’s Queen Bee pop-up events have been featured in Glam, showcasing their community-driven approach. The team took time to thank its loyal fan base and outline what’s next: new product innovations, sustainability initiatives, and deeper engagement with nail art communities around the world.
A Day of Color, Connection & Creativity
By sunset, guests left with more than manicures and gift bags—they carried new ideas and the kind of creative energy that only comes from doing beauty your own way. The Modelones pop-up proved that when fashion and fearless nail art meet, the result isn’t just pretty—it’s powerful. #Modelonesgelpholish #modelones10yearonthego#glamyournailsjourney
##
