A Singular Vision, Crafted by Four Hands
Maria Chany’s brand stands out in the Balkan market, disrupting the safe aesthetics expected from local brands.
With the designer herself and one seamstress, this brand makes a significant impact and contributes to the Key Principles of Slow Fashion prioritizing Quality over Quantity, producing garments that are made to last. Together, they meticulously select and rework materials in their studio, creating unique, one-of-a-kind pieces, with utmost attention to detail. The collection featured silhouettes that are both bubbly and pointy, resembling strong structures achieved through extensive remodeling of previous patterns to create intriguing shapes.
Maria Chany
Photos: Oz John @ozjohn.photo
About Maria Chany
Maria Chany is an independent fashion brand established in Belgrade, Serbia. Known for its cosmic inspiration and unique designs, the brand has garnered popularity among celebrities and young people with strong attitudes and confidence.
By making her brand visible to the public, Maria Chany communicates with the world in her unique way. Through this process, she builds an alter ego, bringing the collection to life through models who are chosen to showcase the diversity and beauty of all characters.
SHOW CREDITS
Show Director: Daniel Yu @whereintheworldisdaniel
Art Director: BOW creative agency / Jovana Nikolic @jo_itsurgent
Casting/Model Advocate: Jazz Ameniah @vagabond.jazz assisted by @mugen.collective
Video Visuals: Taiaba Binte Amin @litolpotato_
Music: @Dfaniks @cinettica_fashion_festival
Head Makeup Artists: Chie Yamamoto @yamamotoartistry , Nneoma Amanda Okoroj @nneoma.makeupartist
Head Hair Stylists: Takuya Usami @takuya_hair_berlin, Beanne @hairtouchedbybe
Choreographers: Emanuele Corsini @emanuele_corsini, Patrick Santos @patrick_santos3
Jewelry: Genevieve the Label @genevieve.thelabel
Guest management: Mugen Creative Collective @mugen.collective, Supawan Dara @supiie.d, Oksana Moupasiridou @snowrust, Jourdan Dorn @jourleighofficiel
Location: Manifesto Potsdamer Platz @manifestomarket.berlin
Set Design/Partner Photographer: @ozjohn.photo
Hair products: @milbon_germany supplied by @iramasure
We thank our guests, partners and sponsors
About Manifesto Potsdamer Platz
The much-anticipated show took place at the amphitheater Manifesto Potsdamer Platz, including the extended space on the upper level.
Manifesto Berlin creates innovative, accessible gastronomic spaces for independent restaurants. During Berlin Fashion Week, Manifesto Berlin set a new sustainability standard by eliminating the need to transport event equipment, repurposing and utilizing its existing materials and dynamic two-story layout with ample space for runway and backstage. This commitment to sustainability and innovation makes Manifesto Berlin an ideal venue for eco-conscious fashion events with the kind support of the General Manager Leroy Simoes and his entire team.
“Fashion is an art form that transcends boundaries and connects people. Manifesto Market Berlin was made to create such connections over food, over drinks, over culture, art and events. We are dedicated to providing a platform for food and culture to shine and for people to connect. We are excited to bring this vibrant show from Maria Chany to life, and so humbled to collaborate with the organizers and Berlin Fashion Week.” – Martin Barry and Hollie Lin, Founders of Manifesto Market Berlin
About Better Earth
Better Earth is dedicated to transforming business practices for a sustainable future. They partner with companies to implement ecologically safe and socially just business strategies, emphasizing decarbonization, circular economy, and social responsibility. Better Earth aims to foster a new economy that balances economic success with environmental and social well-being.“Berlin fashion week is determined to set new standards for sustainable fashion and we at Better Earth are excited to support the evolution towards this aspiration.” – Philipp Buddemeier, Founder of Better Earth.
About Oz John Photography & Creative Services
John is a Berlin-based advertising, editorial, and fashion photographer advising the show on the set design. He studied graphic design and worked in advertising as an art director in multinational companies. Oz John is also an academic PhD with over 20 years teaching in universities.
About Mugen Collective
We are a group of creatives dedicated to building a supportive and empowering network for creative talents. Mugen Collective provided assistance in organizing the CHANY MARIA show, offering technical support, staffing the hair and makeup artist team, casting, and personnel management support through communication.
About Cinettica Fashion & Art Film Festival
A global festival & digital platform dedicated to fashion, music, art, film, and youth culture. The festival features people in fashion, music, art, clubs, film, and every other creative field that’s changing industries, it was founded by NYC music producer/filmmaker Dfaniks. The soundtrack on the show was composed by Cinettica.
About Berlin Fashion Week @berlinfashionwe
Berlin Fashion Week: The responsible movement of freedom, inclusion, and creativity.It functions as a platform on which designers can freely develop not only their creative works, but also their individual convictions. This freedom extends beyond fashion and also includes personal aspects such as sexual orientation, religion and political views. A guiding principle is openness to all – regardless of background, belief or point of view. The values at the center of this are freedom, tolerance and a firm “no” to any form of discrimination. Berlin Fashion Week therefore not only focuses on aesthetic innovation, but also on an inclusive space that celebrates and actively promotes diversity
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Learn More
@chany.maria
chanymaria.studio
With love,
FWO
