Lolli Swim Resort 2018

Known for its ultra-feminine and fun swimwear, Lolli Swim debuted its Resort 2018 collection, Stay Golden, as the official kickoff show at Funkshion Fashion Week Miami to a full house. The launch included the reveal of the brand’s first-ever lingerie and footwear line, and a collaborative capsule collection with model and influencer Sofia Jamora.

 
Stay Golden Girls

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Founded and designed by Vy Nguyen, Lolli Swim’s Resort 2018 collection is inspired by classic California beach babes, golden tans, cotton candy skies, and the sweet taste of summer.

To capture her playful spirit, Lolli partnered with the viral art installation Museum of Ice Cream, to provide the first 200 guests glitter cotton candy.

Lolli partnered with the viral art installation Museum of Ice Cream

“I loved watching Gidget and all the beach bombshell movies with my sister growing up,” said Vy Nguyen, Lolli Founder and Designer. “The music, the style of hair and just everything about that era inspires me. Lolli is always very flirty and feminine. This Resort 2018, we’re doing a mix of vintage florals with blush and nude tones, and also playing with new textures and fabric from shiny rib to soft velvet.”

I loved watching Gidget with my sister growing up

The Resort 2018 elevated its take on vintage florals through hand-embroidered floral accents for added texture and attention to detail. Feminine-flattering silhouettes include cut-out one-pieces, bandeau with shoulder tie tops, demi underwire bikinis and one-pieces for added retro flair, as well as classic string bikinis ranging from mid to minimal coverage. Fabrics include a mix of delicate appliqués, hand-embroidery, soft velvet, and shiny rib.

Fabrics include a mix of delicate appliqués, hand-embroidery

Lolli surprised the crowd with the reveal of its first-ever lingerie and footwear line. This is the brand’s first-time diving into the apparel industry outside of swim, accessories and resortwear. Staying true to its namesake, Lolli’s lingerie is delicate and feminine, designed to complement women with a flirty edge in a range of nudes to hot and pastel pinks. Detailed with lace, dainty bows and ruffles the line debuts with panties, bras and a nightie for women. Lolli Lingerie is slated to release for pre-spring in January 2018.

This is the brand’s first-time diving into the apparel industry outside of resort

The runway also included the reveal of a capsule collection with Sofia Jamora, available for pre-sale now through Miami Swim Week exclusively at ilovelolli.com. Worn and modeled by Sofia herself, the Sof for Lolli Collection embodies the long-time Lolli lover’s favorites with reversible black & nude rib and peach & lavender rib sets ideal for tanning, worn as a bra & panty set or just lounging at the beach.

Lolli’s footwear collection includes a range of classic thong sandals, metallic slides, and glitter jelly mules. Colors inspired by the Stay Golden concept include shades of pink, tans, and golden browns for easy-to-wear sandals for beach or street.

Lolli’s footwear includes sandals, slides, and mules

Looks down the runway were conceptualized by Nguyen to play-up the collections’ femininity with luminous makeup, including glitter, pastel hues, and beach wave hair with delicate braid details.

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Learn More

ilovelolli.com
Miami Swim Week

With love,

FWO