Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

KA WA KEY SS22 New York Fashion Week

KA WA KEY SS22

KA WA KEY SS22 is inspired by ‘Butterfly Lovers’ a Chinese legend of a tragic love story of Liang Shanbo and Zhu Yingtai. The lovers’ spirits merge in the form of a pair of butterflies who fly away together never to be separated again.

The gradient colours, prints and textures are inspired by the fragile and beautiful wings of butterflies. The knits are made using bespoke and sustainable space-dyed yarns. Devoré, one of the KA WA KEY’s signature techniques, have been used to create romantic transparent textures.

 
Ka Wa Key

Photographer: Jarno Leppanen

“The only way to get rid of a temptation is to yield to it”. This Oscar Wilde quotation describes well KA WA KEY NYFW digital presentation short film.

This season KA WA KEY collaborated with Finnish SPINNOVA®, creating a small capsule collection using SPINNOVA® fabrics and yarns. The sustainable and fully circular SPINNOVA® fibre is made out of wood or waste, produced without harmful chemicals and with minimal water usage and CO2 emissions. The SPINNOVA® fibre uses 99% less water and produces nearly 65% less CO2 emissions than cotton production.

Another KA WA KEY collaboration is RUNE Fashion Opera, which was performed at beautiful Round Chapel in London as part of Tête à Tête Opera Festival. KA WA KEY created a small capsule collection for the Opera. Otherworldly RUNE Fashion Opera is a cross-disciplinary collaboration combining fashion, music and dance, music and lyrics are by Alastair White and it was produced by UU Studios.

About KA WA KEY

KA WA KEY is a London-based gender-fluid label by design duo KEY CHOW and JARNO LEPPANEN. The designer duo re-imagines traditional textile crafts using sustainable materials to rework everyday casual wear.

KA WA KEY are H&M Design Award Finalist, International Woolmark Prize 2018 semifinalist, Center of Fashion Enterprise Fashion Pioneer Program graduate, Royal College of Art’s Creative Brand accelerator programme graduate.

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@kawakey
kawakey.com

With love,

FWO

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