Juergen Teller Keeps Louis Vuitton Up-to-Date


LV Defies the Predictable with FW16 Lookbook

LOUISVUITTONFW16-JuergenTeller-main“What becomes stylistic heritage?” asks the Louis Vuitton brand (by way of Nicolas Ghesquière) in the introduction to “Through The Roof,” the new lookbook for LV’s FW16 Collection. It’s a poignant question indeed, for a 162-year-old maison that must continue to be modern: and continue to be more than its endless line of monogrammed handbags that — like the Burberry scarf — have become so ubiquitous as to risk becoming generic.

If anyone can bring a brand up-to-date in the realm of presentation, that man must be photographer Juergen Teller. His works sit at the furthest end from the Photoshopped fantasies of the mainstream, where everyone is forever 19 years old, 90 lbs., wrinkles and eye bags don’t exist, and you should live in fear of ever being anything else.

His works sit at the furthest end from the Photoshopped fantasies of the mainstream.

(Which means, essentially, we are all doomed to live in fear.)

Although his models for LV are indeed young, the shoot — like everything Juergen does — resists modern conceptions of perfection, suggesting that — just perhaps — we are all perfect and sacred already.

everything Juergen does suggests we are all perfect and sacred already.

Enjoy the new shoot.

(Models were Sarah Dahl, Jean Campbell, Sora Choi, Shelby Hayes, Luisana Gonzalez, Natalie Westling, Alexandra Micu, and Erika Linder.)

 
LV FW16 Lookbook: “Through The Roof” by Juergen Teller

[portfolio_slideshow id=13433 align=center width=600 click=advance thumbnailsize=40 showcaps=false]

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With love,

FWO

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