Juana Martin Fall-Winter 2024 Paris Fashion Week

Pared de Cal” is a poetic way of thinking about the good and the evil. The thought of the good deeds against the constant earthly and carnal temptation.

We speak here about divinity and sins, white and black, at the opposite of each other, yet inseparable, hand in hand, walking in parallel. The unmistakable stamp of the designer.

It was Saint Teresa who created the popular Spanish saying; “between nuns and monks, lime and stone wall”. Is there anything more Andalusian than the whitewashed walls of our white villages?

 
Juana Martin

As usual, Juana is inspired by an eternal Andalusia, with its infinite endless stories and protagonists. We speak of the line, the wall, that separates in our thoughts good and evil, sin from the celestial.

The symbol of temptation by excellence, the fruit of sin, will also be present in the collection in a way of abundance. Feathers, Chantilly lace that adapts to the body and gauze, like veils that seems to sink. The feminine silhouette and the insinuating transparency, insanely close to desire and beauty, are the main aspects of this collection.

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With love,

FWO

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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