Joyce & Girls Show During Paris Fashion Week

Joyce & Girls PFW

For their first presentation during the Paris Fashion Week, this young brand managed to attract an impressive number of international and French media professionals. Their versatile and innovative look is certainly one to watch.

During Joyce & Girls’ ready-to-wear Spring Summer 2019 Collection, entitled ‘being your best self’, the brothers, Tristan and Nelson Pirouz, chose to entirely focus on the brand’s core DNA: handcrafted prints, exhilarating colours, and various silk fabric compositions.

Joyce & Girls PFW

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Set in an art gallery in the Saint Germain, the presentation featured human-sized campaign images on dibond aluminium plates. Guests were guided through a museum-like journey of the brand and its latest collection. For instance, guests learned that the creation of their individual prints takes an average of 190 hours per print.

prints take an average of 190 hours each

This versatile and innovative collection speaks to fresh, confident woman with a need to express theirselves through colour: whether the individual looks are worn at the office, at the dinner party, or a beach getaway.

About Joyce & Girls

The Swiss fashion label, Joyce & Girls, was founded in 2013 and is the whimsical brainchild of Murielle Sapart. It is the result of a merger of three season brands (Salsa, Joyce, and Beachgirl) focused on silk, cashmere and beachwear, all aspects that are still strong in the current brand.

Now led by Murielle’s sons, Tristan and Nelson Pirouz, the brand has experienced significant growth in recent years, being sold in 550+ boutiques and department stores across 20 countries.


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