Jil Sander Lands In New York With a SoHo Morphing Pop-up

Jil Sander Lands In New York With a SoHo Morphing Pop-up

Greene Street space is a surprising monochrome designed to completely change color to display different Jil Sander collections of women and men’s clothing, bags, shoes, and jewelry.

A shop, a window, an exhibition space that floats, glows and shows, it will debut with the Fall/Winter 2021 collection, and then it will periodically morph into an entirely different backdrop.

 
Jil Sander

The first is a suffusion of sunshine yellow, for floors, chairs, and cabinets, whose details and edging echo the hand-craft – the sense of touch, that flows through Lucie and Luke Meier’s Jil Sander creations. The solid color unifies the interior, offset by the stark white plaster of the rough-spackled walls. The alternating round and boxy geometries of display cases, and the chairs’ linear accents, mark the space.
Balancing opposites.

Fresh flowers fill the windows with an ode to nature, a recurring theme, one of the main inspirations, in Lucie and Luke Meier’s work.

##

Learn More

jilsander.com

With love,

FWO

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

November 25, 2025 Florida Men’s Fashion Week — The Strongest Season Yet

(Photo: Stanislav Kozub) This past week, Florida witnessed its most anticipated event in men’s fashion — the third season of Florida Men’s Fashion Week, a...

Fetch Pet Insurance Elevates Philanthropy with Collars for Cause at Heritage’s Winter Luxury Auction

Four renowned designers debut one-of-a-kind canine creations alongside Hermès, Chanel and VCA masterpieces. Heritage Auctions’ Winter Luxury Accessories Signature® Auction. on Dec. 4 will spotlight...

Elevate Your Brand Define the Future Ascend Beyond

The fashion industry is in a state of perpetual motion, and hiTechMODA isn’t just keeping up—we are setting the pace. As we look toward...