INF Deconstructs and Reinterprets the Raven for London Fashion Week

INF AW25 RAVEN
 
The raven, from ancient mythology to contemporary culture, has always existed on the boundary between mystery and wisdom.

This season, INF deconstructs and reinterprets this dark figure into the language of fashion, challenging the established perceptions of the raven. INF breaks down the flow of its feathers, the structure of its skeleton, the sharpness of its beak, and the traces of its flight, drawing inspiration from its symbolic meanings in the myths of the Taiwanese Aboriginal people—Rukai—as well as Nordic and Greek cultures, allowing time, memory, and the light of creation to intertwine within the garments.

INF


Photos: Chris Yates.

This season, INF draws inspiration from indigenous motifs, transforming the classic houndstooth pattern by incorporating the raven’s flight posture and wing shape into geometric structures, creating a unique print pattern exclusive to INF. This pattern is interpreted in three colors: Olive Green, symbolizing the raven’s secrecy and depth; Blaze Red, paying tribute to the creative light it brings in legend; and Quiet Grey, representing the tranquil atmosphere where time and memory converge. The wing-shaped cuts, feather-like details, beak-inspired accessories, and digital prints that depict the dynamic movement of flight allow the raven’s imagery to unfold on the body.

As always, INF deconstructs and reshapes culture, responding to fashion with the concept of sustainability. The brand chose recycled textiles and eco-friendly technological materials to give the garments greater versatility. The raven is no longer just a symbol in mythology but has become a contemporary cultural icon—a language of fashion about redefinition and
breakthrough.

Styled by Stevie Gatez and captured through the lens of Jay Soundo, the show brings this vision to life with an artistic fusion of fashion and imagery.

ABOUT THE BRAND

INF is built on the philosophy of creating garments that adapt and transform, offering multiple ways to wear a single piece. Beyond fashion, it bridges cultures by reinterpreting traditions through design. Sustainability is key, using innovative materials like recycled plastic and paper to minimize waste. With global recognition, INF has showcased at major fashion weeks and made history with a show at Chiang Kai-shek Memorial Hall, ranking among NJAL’s Global Top 500 brands.

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Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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