“An intimate insight into the world of our iKons”
House of iKons Fashion Week London’s live shows have pulled in over 1,000 people per day in attendance, with private clients, buyers, department stores and boutiques, as well as high net-worth guests.
Their designers have platformed worldwide, working with celebrities such as Jlo, Katy Perry, Michelle Obama, Beyoncé, and many more, as can be seen on their social media and various press.
Designers have also been selected from the shows to be wardrobe design for feature films.
House of iKons
CEO Savita Kaye stated, ‘We push diversity in every way, from ethnic backgrounds, size, shape, height and age. We will continue each season to highlight beauty and creativity, not just in design and music but for ALL regardless of colour, ethnicity, size, shape and sexual orientation; as everyone has the right to feel and look good, feel confident about who they are in the HERE and NOW!! … We will continue to push boundaries and stereotypes. We are still a small drop in this BIG OCEAN… But we will continue to create a storm and bring beauty and creativity to whoever you are, whereever you are, from around the world.’
House of iKons is an official Associate to the International Art Fashion Council, and House of iKons is now on Wiki Video as one of the Top SIX Brands World Wide changing the face of fashion with its innovative diversity and range of creatives globally.
Due to the Covid19 pandemic various industries around the world have had to change their businesses to online and digital platforms. Fashion is no different. Many of the fashion weeks around the world were affected as ‘live’ shows with the buzz of the audience, buyers and press could not be in attendance.
The CEO, Savita Kaye, wanted to do something different. She wanted to focus on the creative process and the ‘labour of love’ behind the scenes, and how these amazing designers go through that process. To take the audience into their creative world. Making this personal with the audience.
Savita stated, ‘All industries are going through major changes, restructures. Consumers may not have the high disposable incomes that they are used too to purchase high end designer brands (as the big brands are feeling the pinch too!) But one thing I do know, people around the world still want to look good in what they wear. I have stated this time and time again, that fashion plays a big part in our mental health. If we look good, we feel good. Our confidence increases and there is a positive impact in our personal and professional lives. I truly believe that the silver lining from this pandemic that the emerging creatives will do well. As consumers will still want to buy beautiful fashionable pieces, which are sustainable, unique and affordable. Its time for our iKons to be noticed and start taking over the market. They will be come profitable and established businesses’.
Designers featured on the digital platform will also be exhibiting at the live shows in 2021. Also a few iKonic designers were invited back to talk about their journey from the House of iKons platform to their amazing successes today.
Sigrun, who was the grand opening, stated: ‘It was quite a challenge to have to think about a fashion presentation instead of a show and at first, I wasn’t sure how it would pan out. I started pulling together unseen footage i had and was lucky enough to be able to get people involved even though they were in lockdown across Europe. The outcome was an intimate insight – in my case into who I am as a designer. The feedback I have received since the show has been phenomenal and extremely humbling. I do believe that in the future, shows need more intimacy with the designers as well as showcasing their work and if anyone has the foresight to make it, it will be the House of iKons as Savita has a knack to break the mould.’
Ana De Sa explained on the digital platform, that the House of iKons platform benefited her brand in terms of sales, pr and marketing and reach to a global audience. This was her fourth show with iKons.
Taking the viewer on a virtual journey, House of iKons wanted to show ‘The Labour of Love’ behind the creations.
One viewer Kristen Brown said, ‘The House of iKons Digital show this September 2020 was a different experience to a runway fashion show. It was a more personable and informational into the Designers and others who are involved In these Fashion shows, such as Photographers, Models, and makeup artists. You don’t get this with live fashion shows. I enjoyed the variety of presentations. It made me more appreciative for the individual artists.’
The feedback from the ‘Fashion Industry’ and as a whole and those from out side the industry gave positive feedback, that ‘fashion and creativity cannot be stopped’ regardless of the global pandemic.
New brands such as ‘Her Rise Heritage’ presented by Her Royal Highness of Madagascar, Princess Mirana, gave a beautiful and heart touching presentation on ‘ethical designs’ and how women from rural areas in Madagascar have been involved to showcase their talented craft and techniques. This is set to launch in 2021 with House of iKons. The children’s designers also presented with lockdown editorial shoots and catwalks in the park and by Buckingham Palace showcasing new designs ‘Mini iKons’ modelling for the digital platform.
A number of ‘new designers’ from around the globe presented, creating excitement, positivity for 2021. The digital show can still be viewed on the House of iKons YouTube Channel