HiTechMODA NYFW FW19
New York Fashion Week SS19 Day 3. hiTechMODA successfully launched a platform where radical tech innovation and sustainability meets fashion at The Roosevelt Hotel in Manhattan.
The show was a huge success with an unbelievable sold out tickets at Society Fashion Week, making its mark as the most successful Independent Show during the week. Fashionista, side buyers and guests enjoyed the production in a 60-foot runway, 3 massive video screens while fashionista worldwide enjoyed the front-row feels through live stream.
HiTechMODA: NYFW FW19
hiTechMODA showcased “the lucky number” 13 emerging international designers, a phenomenal dance performance by United Academy of the Performing Arts and highlighting the launched of TailorNOVA, a revolutionary Instant 3D Fashion Design Software.
TailorNOVA is the latest innovation in the fashion industry and will definitely change creative fashion design perspectives. It is the first and only complete web-based 3D fashion design platform that delivers apparel and accessory design tools, expands fashion design skills, maximizes entrepreneurial productivity and simplifies the design process. Its vision is to empower, stimulate and cultivate fashion talent worldwide, revolutionizing and democratizing the entire fashion industry. We all know that most emerging designers spend thousands and thousands of dollars to start their own line or to create their fashion powerhouse, am I right? Well, TailorNOVA will democratize the fashion industry by making it simple, easy and accessible to anyone – from enthusiast sewers, indie designers, from small manufacturers to fashion
Another highlight of the show was the fashion-tech fusion that came into reality, the launched of the first-ever fashion design contest empowering Indie, sustainable, eco-friendly designers and DIYers to produce their own creations using TailorNOVA software.
The Winners and Select Designs
Jakia Nur for the Indie Women’s Contemporary. Jakia loves fashion design, accessory design, fashion illustration, textiles, and sewing concepts. She’s also into Adobe Photoshop and Adobe Illustrator. She is a graduate of fashion design from Syracuse University, in which she won Anna Sui and Badgley Mischka awards. Her creations exude elegance, classic yet contemporary – she mixes classic black silk and lace with chiffon layers under burnt velvet for a perfect flow, adding up an intricate hand beading embellishments and fabric applique.
Rowena Burley for the Indie Plus Size Contemporary. Rowena whose brand called, “The Elegant Executive Curve” is an Australian designer who recognized the gap in the market of high-end fashion sizes 14 and above for the 35 to 55-year-olds. Rowena regards that women of size 14 and above who are business leaders or women who value couture daywear are often left out of the market, struggling to find fashion that has the elegance, quality, and allure of high-end fashion. Rowena works in silk, georgette and wool blend making her collections one-of-a-kind, select and posh. While selling directly to customers, Rowena has a small number of national and international stockists and partners including Stylists and Image Consultants. Rowena says, “My pieces are not for everyone, we have a specific market that we serve. We don’t fit the fast fashion mold. A piece from The Elegant Executive Curve will last many seasons and never be out of style, good couture fashion requires fit, style, and quality materials.”
Kenjulia Anderson for the DIY/Upcycle Category. Kenjulia can create fabulous things with her passion as DIYer; a home sewer who embodies the 5R’s as her creations are from recycled garments she gets from remnant places. The rich colors of bold red faux fur in microfiber and black satin bodice made her collections stand out.
After the show, Producer Pamela Privette stated, “The show capitated the audience with the showcasing of diverse, talented designers with colorful background videos and strong music. The models commanded not only the runway but also the crowd. The evening was breathtaking with everything coming together.”
Catherine Schuller, the show Curator added, "hiTechMODA represents the new direction in NYFW shows which feature innovative designs from Indie artists celebrating fashion, tech advancements, unique and powerful expressions embracing individual style and statements of diversity and inclusivity."