HiTechMODA Showcased Ethical and Sustainable Way to Shop at New York Fashion Week SS20
HitechMODA returns — it was a hit again!
In this information age, two seasons in a row HitechMODA is continuously showing us the power of being the ‘first to launch’ pioneering radical innovation and the latest technology, and at the same time showcasing diversity and sustainability aspect of the fashion industry.
As a pioneer, HitechMODA ticked off the bucket list as being the first NYFW production to showcase at the National Geographic Encounter and first to SOLD pieces from multiple designers virtually right off the runway by actual consumers, not side buyers, in their own comfort through its tech sponsor, Buy it Live.
Photos: AJ Photoz
HitechMODA’s title technology sponsor, Savvy Tech using the Enly App is bringing the runway experience to your mobile device and purchase pieces from a capsule collection with your own measurements and be delivered to your door. It is a virtual marketplace to the next level! So, how does this work? You take a selfie, input a few necessary measurements, and the App would render a 3-D avatar with your face and body. The company’s mission is to REDUCE returns and the waste that comes with the return shipping; it is believed that e-commerce return rates are as high as 50 percent. By using the Enly App for online shopping, consumers can see their style and fit before ordering. This approach will substantially reduce the costs to consumers, designers, and more importantly, the carbon footprint and its impact on the environment.
The opening dance number entitled “Divine Dimensions: Land, Sea, Sky, and Cosmos,” was inspired by Michael Jackson’s Earth Song and Peter Gabriel’s Passion project entitled “A Different Drum,” highlighted climate change depicting Mother Earth’s aim for humanity and the ecosystem’s survival. The United Academy of Performing Arts performed the incredible dance choreographed by Holly Lynch adorned in costumes by Wende Warne creations; with the special participation of ARTS Africa by alumna Selene Chiang, Caleb Bruiners and Siya in Leslie Sacca costume and Dominion Couture Costume Designs by Tara Bryant Johnson. Additional dance coaching by Eva Joy of Lucy Ellis Dance Coaching, Adelaide, Australia.
Another highlight is the extraordinary LIVE performance by British-American singer and songwriter, Alex Boyé, with his heart-warming and inspirational suicide prevention song “Bend Not Break.” A portion of the proceeds made at the fashion event and donations made through NYFW HitechMODA Eventbrite will be forwarded to the American Foundation for Suicide Prevention (AFSP).
The 2-day event consisted of four runway shows, namely: Moda Haute Couture, Moda Runway, Sustainability – The ReGen Runway and Moda Momentum Premier Runway.
And, the future of fashion is shifting. 360Fashion Network presents Azreal Yang, ThunderLily, and UFUFU launched wearable technology in ‘Diversity meets Technology’ segment where robotic fashion wear revealed on the runway.
Albert Andrada LuxeWear. Premier designer Albert Andrada showcased an immaculate haute couture collection with a hint of innocence using luxurious fabric, sheer romantic lace texture, silk, and delicate embellishments. Further, the ruffle statement connotes royalty yet sweet and bellowing elegance. Andrada served as Chief Creative Director in one of the prestigious fashion houses in the United Arab Emirates, where he also served as a royal designer. He also dressed Paris Hilton at the 2014 Grammy Awards and created the national costume and evening gown of Miss Philippines Pia Wurtzbach, who eventually crowned as Miss Universe in 2015.
Jovani presented by Bebe’s and Liz’s. From glamorous evening and cocktail wear to fabulous contemporary wear is what we saw on Jovani presented by Bebe’s and Liz’s. A mixed of sweet red sheer lace florals, sophisticated white opulent engineered fur, white fringe sleeves, dreamy black peplum asymmetric layers, electric pleats to the contemporary, fitted draped jersey. Classic and bold statement jumpsuits are also huge this season. Jovani presented by Bebe’s and Liz’s sold five pieces from the capsule collection using Buy it Live, HitechMODA’s tech sponsor while showcasing on the runway.
Heidi Daus. For over 35 years, she has been designing high-end fashion jewelry. Big news to loyal clientele because Heidi Daus has launched her apparel line at Hitechmoda’s Season 2. Like her jewelry collection, the apparel line makes a glamourous statement piece and elegance from workwear to event wear. She presented brocade metallics, animal prints, geometric jacquards, and hot pink reversible jacket, fringe skirt, and metallic mini dress — of which pieces are available on HSN.
Hardcore Fashion. Romanian designer, Laurentiu Dobre, showcased his gender-neutral or the so-called “Unisex” collection to introduce into the fashion world a new norm — a combination of masculine and feminine component into an ambiguous form — describing it as edgy, subversive, dramatic, and basics with a bite. Plus, the European styling details are pure punch.
Rian Fernandez Philippines. Emerging designer Rian Fernandez brought two showstoppers, evoking a sense of magical feminine flair yet adventurous facade. His haute couture, Tropical Spectrum collection was created with elegant silhouettes, a combination of playful colors with a hint of bold hues, ruffle ballgown, layered fringe jumpsuit, feathered cape, and frocks in an illusion sheer beading of rhinestone and Swarovski crystal sheath and sheer embellishments — all handcrafted. Adding on his Tropical Spectrum collection is a mischievous masculine fashion for menswear. Vinta collection, on the other hand, is mod wear in vibrant color and energetic patterns.
The following designers also showcased their phenomenal designs: Laylah Rose Couture, Tré La Voúx Atelier, Errick Kim, AlycesaundraL, Laura Marino, Elena Collection, PetiteTweets, Fernandita Salazar, La’ Vish de la Rose, JoJo Kids Star Fashion, Monique du Rock by Mary Rock, Buffalo Hunt Camp, 7HANDS Design, Native American Notions, Yo Soy Mia, Artisan Soul, NYC Fair Trade Coalition, AtelierOM, Red Tale Moon, KROMAGNON, Art of Hannah Jane, Stella Lucchi, Volta Atelier, JTL Designs, Ia’s Threads, AfricanPearl Collection, DKdesignfashion, Mjochele, Snooty Booty Designs, Candice Marie and Studio Ivey. Accessories by AristoKrown and Nannette Design for Studio Ivey.
A dramatic entrance wouldn’t be complete without the wow factor effect of hair and makeup by the New York Makeup Academy.