hiTechMODA, launched in 2018 by American female veteran Pamela S. Privette, has rapidly become an internationally recognized brand within the global fashion industry.
The company distinguishes itself by challenging the traditional, often exclusive, norms of fashion week events, creating a more inclusive and accessible platform. Privette is renowned for her distinct “call to order” backstage, adeptly managing large volumes in a fast-paced environment. This demanding approach, while not universally favored, commands significant respect for its effectiveness in guiding designers and models to deliver breakthrough moments on high-profile stages within the “Big Four” of fashion. Privette emphasizes the singular opportunity they have, stating, “you only have to walk once and do it right – everyone will remember.”
She champions the idea that success in modeling is a full-time commitment and a lifestyle, illustrated by the achievements of her daughter, professional New York City model Paige Clark Clayville. Privette stresses that “a real model doesn’t just post on instagram and ‘make it’ in this profession,” highlighting the extensive work required to build a sustainable career across the more than fourteen types of modeling industries. Furthermore, hiTechMODA serves as a crucial extension for designers, fostering their growth and enabling them to achieve milestones such as publishing, opening brick-and-mortar stores, creating new revenue streams, and securing retail presence in boutiques. As with my daughter and my designers, they do the hard work, I am only an extension.
This collaborative approach underscores the team-oriented drive that propels hiTechMODA and its partners forward in the dynamic world of fashion.
Below: Paige Clark Clayville NYC Model, photographer unknown
Here’s a breakdown of hiTechMODA as an overall brand and its international standing:
Core Brand Identity and Values:
- Sustainability: A key pillar of hiTechMODA’s brand is its commitment to promoting eco-friendly fashion, ethical sourcing, and waste reduction. They actively collaborate with designers who prioritize these values, positioning themselves as a forward-thinking platform for responsible fashion.
- Innovation & Technology: The “hiTech” in their name is intentional. They embrace cutting-edge digital integration, live streaming, and social media amplification to extend designers’ visibility beyond the physical runway, transforming traditional showcases into global digital experiences. This also includes highlighting “wearable tech” and leveraging advanced venues.
- Diversity & Inclusivity: This is perhaps one of hiTechMODA’s most defining characteristics. Unlike many traditional fashion weeks, they actively champion diversity in models (all sizes, ages, and ethnicities) and designers (emerging, established, and independent). Their mission is to provide a platform for underrepresented talent, making high fashion more accessible and representative of the real world. Acceptance we all matter and are here to stay is real.
- Accessibility & Opportunity: hiTechMODA aims to democratize fashion by offering world-class production value at a more attainable price point for independent designers. Their core mission is “designing opportunities” for designers, models, photographers, and videographers from various backgrounds.
International Recognition and Presence:
- Major Fashion Capitals: hiTechMODA hosts runway shows in some of the most prestigious fashion capitals, including New York, Paris, and Milan. This direct presence in these key cities significantly contributes to their international brand recognition. They have also held events in Los Angeles and Orlando, further broadening their reach.
- Global Designer Pool: Their shows consistently feature a diverse lineup of designers from around the globe, including talent from Colombia, the Philippines, India, Puerto Rico, Australia, and Venezuela, among others. This international participation naturally elevates their global profile.
- Media Coverage: hiTechMODA’s events attract press from around the world, as evidenced by mentions in international fashion publications and online platforms like Fashion Week Online. Their emphasis on inclusivity and sustainability also makes them a compelling story for media interested in the evolving landscape of fashion.
- Strategic Venues: They utilize top-tier venues for their shows, such as the Edison Ballroom in Times Square for NYFW and the Hôtel Plaza Athénée and The Westin Vendôme in Paris for PFW and others. These prestigious locations reinforce their high-quality production and lend credibility to their international standing.
- “Most International Runway”: They are often referred to as “The Most International Runway of NYFW” due to their diverse showcase and extensive advertising efforts, indicating a strong perception of their global reach within the industry.
Reputation within the Fashion Industry:
- Disruptor and Trendsetter: hiTechMODA is seen as a “disruptor” in the fashion industry, challenging outdated traditions and pushing for a more forward-thinking approach. They are actively “redefining fashion week” by emphasizing technology, sustainability, and inclusivity.
- Professional and High-Quality Production: Despite their focus on accessibility for independent designers, hiTechMODA is consistently praised for its professional, well-organized, and high-quality runway productions. They are noted for their attention to detail and ability to deliver polished shows.
- Platform for Emerging Talent: They have gained a strong reputation as a vital platform for emerging and independent designers who might not otherwise have access to major fashion week stages. This commitment to nurturing new talent is a significant part of their brand appeal.
- Strong Leadership: Pamela S. Privette, the founder, is recognized as a visionary leader with a background in business, logistics, and production, which has enabled her to effectively merge technology with fashion and drive the company’s rapid growth and influence.
In summary, hiTechMODA has successfully positioned itself as a globally recognized fashion brand by offering a compelling alternative to traditional fashion weeks. Their strong emphasis on sustainability, innovation, and, most notably, diversity and inclusivity, resonates with the evolving values of the modern fashion industry. Their consistent presence in major fashion capitals and their ability to attract a wide range of international talent further solidify their standing as an influential player on the global stage.
New York Fashion Week
Edison Ballroom, Manhattan
September 13 & 14, 2025
Get ready for two high-energy shows in the heart of New York City at the iconic Edison Ballroom. With entertainment, high-profile media, and an audience of fashion insiders, NYFW with hiTechMODA is always a career-defining moment. This is where bold statements are made and new trends are born.
Limited designer spaces still available
Designer: Rian Fernandez, Model: Professional Model Marisa Cannon
Photo: Slaven Vlasic for Getty Images
Limited designer runways slots left! email opportunity@hitechmoda.com to apply.
Paris Fashion Week
The American Cathedral in Paris
October 3, 2025
Our Paris runway returns to one of the most breathtaking venues in the city: the American Cathedral. A stunning Gothic Revival setting meets high fashion in a show that celebrates elegance, edge, and international creativity.
Designer: Marlan Breton
Photo: Richard Bord for Getty Images
Limited designer runways slots left! email opportunity@hitechmoda.com to apply.
Milan Fashion Week
Chiostri di San Barnaba
September 28, 2025
Milan is synonymous with high fashion — and our runway at the beautiful Chiostri di San Barnaba is where innovation meets legacy. This curated showcase highlights cutting-edge design in one of Milan’s most picturesque and historic locations.
Designer: Archie Brown Designs
Photographer: Unknown
Limited designer runways slots left email opportunity@hitechmoda.com to apply.
For more information on hiTechMODA, contact NYC PR company, Lawlor Media Group, norah@lawlormediagroup.com
Now Casting Designers: Paris & Milan
hiTechMODA is still accepting designer applications for both Paris and Milan — but space is extremely limited, especially in Milan. If you’re looking for a high-impact, professionally produced, and media-covered runway experience, now is the time to step forward.
📍 Paris – October 3
📍 Milan – September 28
📍 New York – September 13 & 14
Apply now and show the world what you’ve created.
https://www.hitechmoda.com/designers
NYFW Tickets
https://www.eventbrite.com/cc/nyfw-at-the-edison-ballroom-september-13-142025-4178553
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