Twinkle, Twinkle, Little Lidstar
After Beyoncé wore an undisclosed product that was quoted to be “coming soon” on Glossier’s Instagram, rumors began to swirl and many fans speculated that Glossier’s 2018 launches would include eyeshadow.
Whether or not we were expecting pearlescent cream shadows, Glossier moved to reveal its new Lidstars sported by 2018 Oscar guests the night before they launched online. Tagging #Gloscars on their posts of celebrities in their products, fans of the brand got to see the new product in action and in real time.
Claiming to last up to 12 hours without creasing, fading, smudging, or even needing a primer (as a human with oily eyelids, I remain a skeptic), the formula comes in six colors: Lily (lilac), Moon (champagne), Slip (baby pink), Cub (rose gold), Fawn (taupe), and Herb (forest green). They are subtle colors that contain pearls for that shift-in-the-light kind of glow. Pair with the clear gloss and Haloscope to shine in the sun like a goddess.
With the focus of the brand heavy on fresh, dewy skin and minimalistic, cool girl makeup, it’s a strange move at first glance. But the emphasis is still on effortless application with the doe foot primer and an easily blendable cream formula. Described as a “wash of color” or a “sheer veil”, the colors are the kind that you could reach for everyday and wear without fuss.
One Lidstar retails for $18 and you can purchase a set of two for $30 online or in their New York City Showroom. Glossier claims Lidstar is cruelty-free, paraben-free, fragrance-free, hypoallergenic, and suitable for the eyes (thank god!)
What’s next in store for the ultimate millennial makeup brand? Will the pink Ziploc bags and smiley stickers take over every corner of the Earth? After earning a Series C fundraise of $52 million in investments, I’m sure we’ll be graced with more effortless and everyday makeup from our friends at Glossier. Until then, let the rumor mills rev up again.