Sharpie® Creative Markers is igniting creativity at the heart of fashion during Paraiso Miami Swim Week’s monumental 20th anniversary. Teaming up with Paraiso, the global epicenter of Swimwear and Resort wear innovation, this collaboration is poised to redefine runway expression.
From May 30 to June 2, 2024, Collins Park on Miami Beach will transform into a canvas of ingenuity, as designers and attendees alike are urged to unleash their imagination with Sharpie® Creative Markers in bold new colors that pop on light and dark surfaces without bleeding through.
Building on this wave of creativity, Sharpie is excited to announce a distinguished collaboration with ACACIA, a pioneer in the luxury swim and ready-to-wear space, at an exclusive off-site runway show during Miami Swim Week. Slated for June 1st, at the iconic 1111 Lincoln Road, ACACIA will debut its Resort 2025 Collection, showcasing a seamless blend of innovative design with a commitment to sustainability. This partnership embodies a shared commitment to pushing the limits of creative expression. Celebrating nearly two decades of ACACIA’s influence in the industry, this event promises to be a highlight of the week, revealing the evolving landscape of the luxury swim industry, with a distinct emphasis on artistic innovation.
Miami Swim Week 2024
But the impact extends beyond the runway, as Sharpie champions the future of fashion through the annual Swim Up Cycle Challenge in collaboration with Istituto Marangoni (Miami School of Fashion and Design). This visionary initiative invites budding designers to reimagine sustainability by crafting swimwear masterpieces from donated deadstock fabrics. Overcoming two rigorous selection rounds, five finalists will debut their creations on the runway, vying for coveted mentorships, a generous cash prize, and a treasure trove of Sharpie Creative Markers, all decided by a judging panel of luminaries including Gina Lazaro, Vice President of Sharpie; Ivy Heilman, Senior Buyer for Intimates, Swim and Active at Anthropologie; Keili Leahy, Senior Buyer at URBAN OUTFITTERS; and Madison Rexroat, ELLE Magazine.
Finally, attending fashion guests will also get to express their creativity by using Sharpie Creative Markers to draw and color on the live community mural hosted in the main Paraiso Tent. “We look forward Sharpie® partnering with Paraiso Miami Swim Week and continue encouraging self-expression through our campaign ‘Let’s Get Creative’”, states Jenny Turner, Sharpie Brand Manager.
For tickets and additional information, visit: https://www.paraisomiamibeach.com
Press inquiries for interview and invitations, contact anna@roxstarentertainment.tv.
About Sharpie®
In 1964, the iconic Sharpie Fine Point black marker became the first pen-style permanent marker, and today Sharpie offers a wide selection of permanent markers, pens, highlighters, and more for the classroom, the office, and at home. Designed for precision and performance, Sharpie marking and writing instruments are offered in a variety of specialty and art styles. Sharpie is part of the Newell Brands global portfolio of leading brands.
About Sharpie Creative Markers®:
Featuring no-bleed paint-like ink with the control of a marker and 12 vivid colors in bullet and brush tips, Sharpie Creative Markers make a bold statement on a variety of light and dark surfaces including metal, wood, ceramic, glass, rock, canvas, and more. Without the hassle and delay of priming, users can simply uncap and create whenever inspiration strikes.
About Paraiso Miami Beach:
PARAISO Miami Swim Week (https://www.paraisomiamibeach.com/), widely known as Miami Swim Week, has been the epicenter of style, music, and endless fun under the sun, establishing itself as the unrivaled pinnacle of the swimwear and resort wear industry worldwide. In July 2018, PARAISO unveiled a brand-new experiential festival creatively united the world’s favorite fashion, wellness, beauty and lifestyle brands. A multi-day fashion fair centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO champions the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art and social media. This year, PARAISO Miami Swim Week is celebrating its 20th anniversary and features a whirlwind lineup of special events with a star-studded roster of top-tier designers and shining light on many up-and-coming designers in the industry.
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With love,
FWO
