GCDS Milan Fashion Week FW19
Oh what fun! GCDS, aka ‘God Can’t Destroy Streetwear’ invited us to Futuro Beach. It’s a wake-up call to all fashionistas who don’t yet care about sustainability, and will find themselves looking back in awe of the quality of today’s clothes.
When I received the invite, I knew this show would be something else. A small paper box, not unlike an aspirin container you reach for everytime you’re hungover. Inside, 5 small pipettes containing some transparent, inexplicable liquid.
GCDS: Milan FW19
Two brothers, Giordano and Giuliano, the latter being the Creative Director of the streetwear brand founded in 2015, chose the Mall Firenze on September 21st as their SS19 showcase scene. The crowd, dressed up and accessorized with GCDS wear, was flocking to the venue like moths to a flame. Having no priority lane for celebs, Chiara Ferragni had to wait in her pink/red glitter outfit and high heels right in front of mere plebs like me. Following her from entrance to front row, we passed color bursting vending machines and neon signage until we reached the green plastic garbage bag wrapped stage.
“Ladies and gentlemen, welcome to GCDS Futuro Beach spring/summer 19,” the Tokyo-based Insta-icon Naomi Watanabe sent greetings from a giant pixelated screen and also from across us in the front row.
The show kicked off with military looks in three different colours, worn by Chantelle Winnie and others, buckled up with bump bags and accessorized with G-C-D-S earrings. Silver jackets, matching with oriental, reflective coins on skirts, jackets and neck bags followed until pink neon hipsters with white fringe boots, orange rainwear and camouflage, pimped with pink glitter flowers also appeared.
For this collection GCDS collaborated with not only Onitsuka Tiger, one of the oldest shoe companies in Japan, but also with Pokemon, which gave the line a cartoonish touch. Crazy ponytails and oversized eyewear caught our attention until triple-breasted models, looking straight out of Blade Runner, popped up on the catwalk – supposed to give a look into what human bodies could look like in the future.
“A mixture of iconic pieces that might last till the end of time or maybe not” (according to the brothers) were not only fun to watch, but also sent a message about the current quality of fashion, and the value of Made in Italy, which hopefully will last forever.