Game of Thrones x John Varvatos Collaboration Announcement
Luxury menswear lifestyle brand, John Varvatos and the award-winning HBO® drama series, Game of Thrones, are thrilled to announce an exclusive menswear capsule collection launching on March 14, 2019. The collection debuts in anticipation of the groundbreaking final season of the hit series in an ode to the iconic styling of the show’s costumes infused with the John Varvatos rebel spirit.
John Varvatos x Game of Thrones capsule marks the first time John Varvatos has partnered with a television series for a clothing collection. The brand is the only luxury fashion collaboration in official partnership with HBO for the final season of Game of Thrones. The 11-piece collection delves deep into the world of Game of Thrones with artisanal hand dyed leather outerwear, cross-over Henley, pants, a textured messenger bag and graphic prints depicted on spray dyed tees. Iconic details from the series are woven throughout the collection, included in outerwear pieces that boast the Iron Throne motif printed on the inside of the jacket. Prices range from $2,698 (hand dyed leather jacket) to $98 (graphic t-shirt).
Game of Thrones x John Varvatos
Combining the core aesthetics of the two entities; the collection maintains the authentic attitude of the John Varvatos brand flourished with updated details inherent to moments seen throughout the series. Taking note from weathered leathers, rich textured materials and worn-in fabrics seen on the show, John Varvatos translated these elements into wearable staples that retain the signature quality details the brand is known for.
“From the very first episode, I have been inspired by the incredible costumes in Game of Thrones,” said Varvatos. “To have this opportunity to collaborate, is a dream come true.”
“As we prepare for the final season of Game of Thrones, we wanted to celebrate with an incredible collaboration for a clothing line inspired by show.” said Jeff Peters, Vice President of Licensing and Retail at HBO. “John Varvatos has delivered a stunning collection of high quality pieces that are fashionable and wearable, while also capturing the show’s essence through its details and ornate design. We couldn’t be happier with the final product and are excited to see how fans react.”
John Varvatos x Game of Thrones is available at select John Varvatos boutiques, online at johnvarvatos.com/got on March 14. The collection will also be exclusively at Bloomingdale’s in the USA, Harry Rosen in Canada, and El Palacio in Mexico available this spring for a limited time only.
ABOUT JOHN VARVATOS
John Varvatos, Enterprises is a global lifestyle brand launched in 2000 with a collection of tailored clothing and sportswear. John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, jewelry, fragrances, the John Varvatos Star USA collection, and Bootleg by John Varvatos. John Varvatos encompasses a modern, rebel edge while staying true to our artisan roots. Visit us at johnvarvatos.com or join us on social media at @johnvarvatos.