Frieze x K-Way Merch Collaboration
Represented by PurplePR.
K-Way® is a proud VIP Partner of Frieze New York, the contemporary art fair to be held at Randall’s Island Park from May 2 to 5. For the first time the historical French brand, currently owned by Italian Company BasicNet, will be providing VIP guests with limited edition co-branded exclusive blue and white Le Vrai 3.0 jackets, customized for the occasion with the fair’s logo (white on the blue style; black on the white).
The iconic K-Way® jacket was created in Paris in 1965 by French entrepreneur Leon-Claude Duhamel and represents the very first packable jacket in clothing history: it can be folded in a small bag always at hand in case of sudden rain or wind.
K-Way® Le Vrai 3.0 jackets with heat-sealed zip are classic, modern, technologic, functional, colored, and are made of waterproof, windproof, warm and breathable materials.
K-Way® – As essential as Art. Since 2012 the brand sponsors Artissima, one of the most important international fairs dedicated to contemporary art. Thanks to the partnership with Frieze, K-Way® faces towards the international artistic scene.
K-Way® is a brand of BasicNet SpA, the Company also owner of Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sebago®, Briko®, and Sabelt ®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.