Frieze x K-Way Merch Collaboration

Frieze x K-Way Merch Collaboration

Represented by PurplePR.

K-Way® is a proud VIP Partner of Frieze New York, the contemporary art fair to be held at Randall’s Island Park from May 2 to 5. For the first time the historical French brand, currently owned by Italian Company BasicNet, will be providing VIP guests with limited edition co-branded exclusive blue and white Le Vrai 3.0 jackets, customized for the occasion with the fair’s logo (white on the blue style; black on the white).

The iconic K-Way® jacket was created in Paris in 1965 by French entrepreneur Leon-Claude Duhamel and represents the very first packable jacket in clothing history: it can be folded in a small bag always at hand in case of sudden rain or wind.

K-Way® Le Vrai 3.0 jackets with heat-sealed zip are classic, modern, technologic, functional, colored, and are made of waterproof, windproof, warm and breathable materials.

K-Way® – As essential as Art. Since 2012 the brand sponsors Artissima, one of the most important international fairs dedicated to contemporary art. Thanks to the partnership with Frieze, K-Way® faces towards the international artistic scene.

ABOUT K-WAY

K-Way® is a brand of BasicNet SpA, the Company also owner of Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sebago®, Briko®, and Sabelt ®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.

##

Learn More

New York Fashion Week

With love,

FWO

Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

The Paper Fig Foundation Presents the 2nd Annual Paper Fig 560 Merging Fashion, Art and Fitness!

From June 1-9, a team of Paper Fig Foundation supporters will cycle 560 miles along the Empire State Trail, raising awareness and funds for...

The Must-See Shows Coming to Paraiso Miami Beach 2023

From Sustainable Swimwear Benefitting Miami’s Coral Reefs to the latest Colombian Brands and a Coastal Cowboy Collection You Won’t Want to Miss This year's Paraiso...

Prof. Jimmy Choo’s JCA Announces a Stellar Line Up of International Partners That Have Come Together to Seek Out, Support and Launch the World’s...

JCA | London Fashion Academy announces a partnership with Lone Design Club, RCGD Global (Red Carpet Green Dress) and Graduate Fashion Foundation for its...