It’s #SpritzOClock!

fashionweekonline-la-sirena-NYFWFrom 3-5 PM each day during New York Fashion Week (September 7-14), La Sirena will offer complimentary wine and cocktails on its patio for Fashion Week presenters, attendees, and fans.

The fashion week lounge is a production of La Sirena, Mario Batali, and Joe Bastianich’s restaurant in Chelsea’s Maritime Hotel.

In the style of Italian aperitivo, mid-afternoon drinks will be accompanied by small bites of food. Passed food items will include sweet corn arancini, late-summer tomato caprese, and pinzimonio skewers. Food and drink will be complimentary during Fashion Week.

Attendees need not RSVP — the food and drink will be offered to all of those on the patio every day during Fashion Week. The event is sponsored by Kartell, Fattoria Sardi, and Pernod Ricard, and will feature Absolute Elyx, Avion Tequila, and Plymouth Gin.

Located on the plaza level of the Maritime Hotel, La Sirena is an elevated trattoria serving breakfast, lunch and dinner daily. With 120 seats on an open-air patio overlooking Ninth Avenue, La Sirena is a destination for al fresco dining.

drink-la-sirena-1The Fashion Week series is a kickoff for the restaurant’s proper aperitivo program, which will be available each weekday after the conclusion of Fashion Week. From 3-5PM, the restaurant will offer small bites of food with the purchase with a glass of wine or cocktail.

The Fashion Week series is a kickoff for the restaurant’s proper aperitivo program.

Aperitivo will highlight the spritz section of the restaurant’s cocktail list, with variations on the classic aperitivo drink including the Improved Spritz with amaro and fresh grapefruit. The program is therefore dubbed #spritzoclock.

The program is therefore dubbed #spritzoclock.

“Late afternoon is the magic hour on the patio,” says Managing Partner Jeff Katz. “Particularly as the summer comes to a close, the weather is perfect for outdoor dining and drinking. And just before dinner service kicks into full swing is the perfect time for a leisurely drink outside.”

“Late afternoon is the magic hour,” says Managing Partner Jeff Katz.

In the middle of the Meatpacking District, the plaza level is an oasis to sit and lounge for a drink, as if one were on the patios of Positano.

The Maritime Hotel is owned and operated by hotelier Sean MacPherson and prolific hotel developer Richard Born.

La Sirena is B&BHG’s first new standalone restaurant in New York in nearly a decade.

B&BHG’s most recent New York undertaking was Del Posto, the distinguished four-star restaurant which opened in 2005 just west of the Maritime Hotel.

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Learn more

How to Attend

La Sirena
Mario Batali
The Maritime Hotel

 

With love,

FWO