Fragiacomo Milan Fashion Week FW19
Represented by Guitar Advertising & PR.
Chiara and Valentina Ferragni Special Guests of the Edgy Romance Cocktail Party where has been launched the first Fragiacomo capsule collection available in cryptocurrency and designed by Alessio Spinelli, the creative Director chosen and wanted by the President Federico Pozzi Chiesa.
A cocktail party attracted over a thousand of people what Fragiacomo held on September 21st in Via Turai 8 with – as special guests – Chiara and Valentina Ferragni. To welcome them, the CEO of the maison Federico Pozzi Chiesa, who presented an important novelty in front of the numerous public: the first capsule collection designed by Alessio Spinelli, immediately available on social media and in cryptocurrency.
A preview in which the Roman designer hints at the elements that characterise all his work: he dramatises classical forms and raises the seductive tones thanks to a combination of contrasts that lead to a new lexicon in which refined elegance always and exclusively triumphs. A capsule collection strongly backed by the house, which will have the bonus of being immediately available through social media channels and in cryptocurrency. Fragiacomo is actually the first luxury fashion house to make use of this technology. Cryptocurrencies – the most futuristic means of exchange to emerge in recent years, whose global value peaked at $900 billion – can in fact be used to make payments on the Rockerchain luxury e-commerce platform where the collection can be found.
Capsule Collection FW18.19
An important project that reveals the foresight of the fashion house – among the first in the world to use this technology – which has been able to translate its historic footwear tradition into contemporary trends, without ever losing sight of its roots and always offering a smarter shopping experience.
Fragiacomo was founded in 1956 based on the creativity and intuition of Dante Fragiacomo, who combined all of his expertise with Made in Italy quality to create a footwear, leather goods and luxury accessories brand. In 2010 the brand was bought by Federico Pozzi Chiesa and his brother Massimo. The goal was an international relaunch, supported by a targeted strategy and constant oversight of the products and style by Federico Pozzi Chiesa, president and CEO of the company, and Massimo Pozzi Chiesa, Member of the board. Thanks to the new direction, in 2013 the first flagship store opened in Milan, a 120-square-meter space at Via Turati 8, designed by the the architect and designer Sergio Calatroni. Two years later, in July, a second boutique opened in Rome at Via Delle Carrozze 31, followed by the inauguration of the showroom at Via Montenapoleone 19. Fragiacomo is also establishing itself in the Middle East, with the next flagship store to be opened in Tehran; there are plans for future expansion in Europe. Over the years the brand has established several collaborations, such as the one with the René Caovilla fashion house in the 1980s, all the way up to the present day, where the design of the collections is entrusted to Alessio Spinelli.