Lareina is a Global Business student at Fordham University with a minor in Fashion Studies. Although currently residing in Manhattan, she was proudly made in China and spent most of her years in Qingdao, the city she calls home. Besides fashion, Lareina loves taking random pictures with her point-and-shoot camera, going to indie concerts alone, and hanging out at vintage stores.

Fashion Week Mexico NYFW FW19

Represented by The Riviere Agency.

New York Fashion Week closed out on a high note for the Latino and international community, with the announce-ment of Fashion Week Mexico launching MEXICANOS IN NEW YORK, “MX_NY” at New York Fashion Week this upcoming February, at IMG’s NYFW: The Shows.

The official announcement was made during a private party at ATLA, one of Manhattan’s buzziest Mexican restaurants, for the fashion set with editors from Elle, Shape, Buzzfeed, and Cosmopolitan in attendance.

MEXICANOS IN NEW YORK is coming to New York Fashion Week this February

Guests such as Alfonso Sumano, Director of Tourism Promotion Council of Mexico in NY and Carlos Gerardo Izzo, Consul of Public Affairs at the General Consulate of Mexico in New York and the Mexican designer Claudio Limón, enjoyed signature cocktails made with Don Julio Tequila, created by Fatima de León, and nibbles from famed chef Enrique Olvera’s NoHo eatery.

 
Fashion Week Mexico in New York

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Some of the fashion industry’s most prolific power players came out to lend support for the project, from fashion editors such as Estilo DF and RSVP from Excelsior, to buyers such as Bloomingdale´s. All of them signal that the American market and New York Fashion Week are ready for Mexican design talent to emerge.

the American market is ready for Mexican design talent to emerge

The group show at February’s NYFW will feature popular Mexican design houses of AnuarLayon, Lorena Saravia, and Yakampot.

COLOüRS, the company that produces Fashion Week Mexico and has cultivated and curated Mexican design talent for the past twelve years, is spearheading this project to familiarize the US market with, and promote, Mexican fashion. Labels are the first to jump on board with this initiative. Sponsored by Visit Mexico, the event introduced attendees to some of the rich talent of America’s Southern neighbor and demonstrated to the American fashion community that Mexico is poised to have a significant role in the marketplace.

COLOüRS has cultivated and curated Mexican design talent for the past twelve years

The timing of this project is fitting, with Mexicans making up over ten percent of the US population and retailers struggling to find ways to appeal to consumers by connecting with them through experiential activations that make more personal and emotional connections.

Cory Crespo, President of COLOüRS, is the mind behind this push for market share of Mexican designers. “The goal of the project is to transform the mindset, and push for the development of strong brands that can match the creativity of their artistic proposals with viable commercial offerings,” says Crespo.

Interview with Cory Crespo, President of COLOüRS

Q: What made you decide that this is the right moment to launch Fashion Week Mexico at New York Fashion Week?

I’ve been running Mexico Fashion Week for the past 12 years, and this is a great moment to present Fashion Week Mexico because Mexican fashion designers are ready, and I’m ready.

We are prepared on the creative side, and we are prepared on the business side — we are prepared to sell and to represent Mexico to the world. Something amazing is happening in the creative industries of Mexico. So it’s time for Mexican fashion, and it’s time for Mexican designers.

Something amazing is happening in the creative industries of Mexico

Our idea is to present a block of three designers in February. We would like to start the journey today, start to prepare for the presentation in February at New York Fashion Week, and just start making business here. Mexicans are also actively involved in the world. We wish to emphasize the Mexican talents that have already been seen worldwide, and show that we are ready to grow even more — all these designers have been in the industry for more than ten years, and we are ready to make a move.

Q: What are the brands you’re bringing to New York City? Who’s the target audience for each of the three brands you’re bringing here?

We are first introducing Anuar Layon, Lorena Saravia, and Yakampot. We have a good mix of designers here: these brands are very different from one another, so we’re going to be able to get to different targets and cover different types of consumers.

Fashion Week Mexico has 50 designers presenting every season, and out of these 50 designers, Anuar Layon, Lorena Saravia, and Yakampot are the ones that are more ready to be presented worldwide in terms of their maturity in creativity and business.

Fashion Week Mexico has 50 designers presenting every season

Q: Have you personally attended the New York Fashion Week? And How is it different from Fashion Week Mexico?

One thing I like about New York Fashion Week is that the entire city is involved, and if you are in the city, you are part of New York Fashion Week.

Another thing I admire about New York Fashion Week is the promotion and media coverage for it — it’s like a week of content explosion. And New York Fashion Week is very business oriented: it’s like a working week, not a social week. Fashion Week Mexico is more of a social event … as Mexicans, we like to celebrate. [Laughs.]

if you are in the city, you are part of New York Fashion Week

Q: Why did you choose New York city to be your first stop? What’s the next stop after New York City?

We wanted to start with the best. We want to start in the major leagues. And if it works in here, it works everywhere.

We wanted to start with the best

There is also a huge Mexican community here which could be very helpful for our growth. I think Europe would be the next market. There have already been a lot of Mexican designers in Europe, like in Paris and Berlin. But first, we need to be here, and we need to learn.

We’re willing to learn. We’re willing to follow the rules and to enjoy the journey.

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Over the coming months, COLOüRS team and designers showing at MX_NY, will be rolling out a series of initiatives from media appearances to creative collaborations, all leading up to the runway show on February 2019.

You can follow the journey of the designers on Instagram @FashionWeekMX.

About COLOüRS

COLOüRS is about passionate people creating connection experiences between brands and audiences through what we like the most: Fashion, Arts, Music, Entertainment, and Sports (FAMES).

About AnuarLayon

Born in Mexico City, AnuarLayon has over ten years of experience as a designer and specializes on streetwear. Layon serves as creative director and designer for Mexico is the Sh*t, Prima Volta, Sad Boy, White Tag and Mercadorama Custom. Throughout his career, he has designed for Daft Punk, Wu Tang Clan, Iggy Pop, and Queens of the Stone Age, among others.

About Lorena Saravia

Lorena Saravia is an accessible luxury brand designed for contemporary women. fluid silhouettes and a timeless elegance are key characteristics of the label. In 2014, the brand opened its first flagship boutique; it can also be found in department stores and stockists throughout Mexico.

About Yakampot

Yakampot promotes and evolves Mexico’s cultural heritage by designing, crafting and selling fashion clothing for sophisticated women. The garments, made with quality fabrics, resurrect ancestral techniques integrating them into contemporary aesthetic. They are relevant to today’s wardrobe need, and yet timeless; a heirloom on the future. The brand works with indigenous artisans to create special, hand-made products. We aim to create a thriving industry for the communities by giving commercial value and new lease on life to they inherited skills.

Learn More

Fashion Week Mexico
NYFW schedule

With love,

FWO