10 Local Brands Showcased Latest Collection
DEMO and KINYAN LAM Drew Applause with their Presentations
Fashion Farm Foundation (FFF) transformed day two of the Paris Fashion Week into a day specially for Hong Kong fashion design. FFF and seven fashion labels opened the curtain of the HKFG AW25 Presentation, Showcase and Networking which is under the sponsorship of Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region. FFF is presenting these local brands’ latest Autumn and Winter collections in Paris Fashion Week, namely AENRMOUS, DEMO, IP-AXIS STUDIO, JESSE LEE, KINYAN LAM, PONDER.ER, REDEMPTIVE, REVERIE BY CAROLINE HÚ, RHYZEM, SWEETLIMEJUICE.
DEMO and KINYAN LAM had their solo presentations on 4th March to demonstrate their latest collection. Meanwhile, HKFG AW25 Showcase prepared by FFF allowed Hong Kong fashion designers showing their collections in person to the invited guests including fashion media, insiders, buyers, fashionistas and influencers around the globe.
DEMO blending nostalgia with contemporary elegance
This season, DEMO draws inspiration from the vibrant fashion of Hong Kong’s golden era in the 80s and 90s, blending nostalgia with contemporary elegance. A Hong Kong-style bus stop stand is placed in the presentation, symbolizing movement and anticipation. Rock-covered flooring, connects to footwear from the collection and forms subtle dunes that enhance texture and depth.
The collection features a rich array of textures, including diverse denim treatments with unique washes and frayed details, classic striped and checkered fabrics, and DEMO’s signature tweed. Bold graphics and embellishments like studs and floral patterns further enhance the collection, offering a fresh take on timeless influences. Outerwear staples such as trench coats, long coats, and denim jackets bring versatility and sophistication to the lineup.
KINYAN LAM: We All Die a Little Every Day
It was a strange dream, a blend of past life memories, or perhaps a surreal vision. They were with two friends, both of whom felt unfamiliar yet significant. They were on vacation, wandering down a lively street lined with coconut trees, chatting and simply enjoying ourselves. The sky blazed with orange and purple, casting an otherworldly glow over everything. Suddenly, they noticed spherical objects spinning above, resembling colourful planets.
A sun-lit box symbolizing transition from shadow to light is placed in the presentation, aligning with the theme of transformation and revelation. The interplay of light and shadow accentuates the garments’ textures and craftsmanship, creating a cinematic and evocative atmosphere. The Volume 3 collection captures the ethereal essence of the dream through hand-stitched textures and natural dyes. Starry dusts, silhouetted figures and coconut tree motifs evoke its surreal landscape, mirroring the dream’s vivid imagery.
Hong Kong designers continued to shine on international stage
AW25 items from other eight brands are also showcased. AENRMOUS’ “Calamity Town I” tells the story of a town in history, transformed into a haven of peace and introspection. Delicate garments embodied freedom and renewal—a reflection of their liberated spirits. Arasaka-Inspired Urban Cyberpunk Collection by IP-AXIS STUDIO is a fusion of futuristic technology, dystopian narratives, and urban streetwear aesthetics which draws inspiration from the mega-corp Arasaka in “Cyberpunk 2077”. JESSE LEE’s A NEW KIND OF MAN! is a collection that boldly reimagines the early 1800s Romanticism era through the lens of modern rebellion and innovative craft. For AW25 RE-WIRED, PONDER.ER looked into the intertwining structures and textures around us in the city we grew up in: bamboo scaffoldings, the semi-sheer tarpaulins, the marks and posters on the walls just around the corner of the street we hang out with our friends, the broken tiles and the list goes on. REDEMPTIVE’s “AMBIGUOUS DEFINITION” inspired from the renowned German artist Franz Erhard Walther. The AW25 collection aims to delve into the diversity and interactivity of clothing, transcending traditional boundaries and viewing apparel as a vital medium for self-expression and social engagement. REVERIE BY CAROLINE HÚ hopes to showcase a sense of free artistic expression through this fashion show, conveying the spirit of a romantic poet. Each piece of clothing feels like a free-spirited poem, flowing with the essence of nature. RHYZEM‘s AW25 collection,”Nyx’s Embrace”, captures the ethereal essence of the night through the fusion of Nyx (the Greek goddess of night) and the concept of quiet contemplation. The collection evokes a serene, dreamlike atmosphere, symbolizing a deep, reflective state filled with infinite possibilities. SWEETLIMEJUICE‘s AW25 series is meticulously handcrafted, blending traditional techniques with 3D innovation to create un-gendered jewellery that engages the senses and forges a deep connection between maker and wearer.
VIPs and fashion lovers from all over the world including Anthony Keung (President and CEO of Fenix Group Holdings Ltd), Kim Bui Collar (Style Director), Bonita Cheung (Project Curator of HKFDA), Judy Yau (Divisional Buying Manager of Joyce), Jonathan Lee (Wholesale Director of Seiya Nakamura), Alfredo Canducci Pais Ferreira (Fashion Photographer), Lily Templeton (Watches, Jewelry and Fashion Editor of WWD), Zoé Ziyi Liu (International Project Manager of WWD China), Yu Masui (Fashion Influencer), Cherry Mui (Style and Fashion Content Director of Vogue HK) and Foxla Chiu (Senior Style Editor of Vogue HK). Guests and designers representing the seven brands had a great time changing ideas on fashion industry.
Pop-up store opens in Causeway Bay in March
Continuing the success from last season, HKFG is once again thrilled to launch of our own retail pop-up store. To kick off the event, we will be hosting a product launch and networking event in March, where selected AW25 items from Paris Fashion Week will be showcased. This presents a unique opportunity for designers from the HKFG AW25 designer brands to connect with guests and share their creative ideas. The retail store will feature products from all ten brands (Menswear & Womenswear) for a duration of two weeks, allowing fashion enthusiasts to explore and purchase their favourite pieces in person.
About HKFG
HKFG, formerly known as Fashion Guerilla, is an international program organised by Fashion Farm Foundation (FFF). With the mission of bridging talents to the international fashion scene and promoting Hong Kong fashion design, FFF organizes the program twice a year for the two seasons, Spring/Summer and Fall/Winter. Hong Kong fashion brands are selected to present their collection and meet global buyers and media in showrooms and trade shows. The first program was unveiled in Paris in 2013 and has been staged in New York, Singapore, Tokyo and Shanghai fashion weeks in the previous years.
About Fashion Farm Foundation
FASHION FARM FOUNDATION (FFF) is a non-profit organisation founded in 2012 with a mission to promote Hong Kong fashion designs globally by synergizing local fashion designers, entrepreneurs, cultural practitioners, industry experts and retailers. FFF organized a series of campaigns and events locally and globally, such as FFFRIDAY and HKFG, every year. It aims to bridge Hong Kong local fashion talents to Hong Kong public and to the international fashion scene, get more people to discover Hong Kong’s very own creative talents and showcase these hidden gems to foster Hong Kong’s fashion creative recognitions.
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