Hande Sigman
Founder of divaalee.com
Artist & Sensory Experience Designer
As the world grows increasingly louder, the value of silence and living through sensation becomes ever more precious.
My journey lies at the intersection of sensory experiences and art, creating unforgettable moments for both brands and individuals. Fashion and art are no longer just seen; they are felt. Are we ready for this shift?
Hande Sigman
I transport people away from the relentless pace of daily life
Q: How Do I Define My Work?
My work stands at the crossroads of experience design and art. With a minimalist aesthetic, I transport people away from the relentless pace of daily life, offering them moments that are immersive and timeless. My events and projects create a meditative atmosphere that speaks to the senses, inspiring participants and guiding them inward.
Q: Who Am I?
My roots are deeply entwined with nature and art. My great-grandfather established botanical gardens in Crimea, and my father explored the philosophy of creation. As a creative entrepreneur in the field of art and sensory experiences, my mission is to craft sophisticated, timeless experiences that weave together luxury, minimalism, and mindful awareness. My projects transcend traditional consumption habits, engaging the senses, fostering new perspectives, and cultivating a profound sense of tranquility.
Q: Why Did I Start This Journey?
For me, art is not merely an aesthetic—it is a way of feeling. In today’s world, people are overwhelmed by information and consumption. By merging art with silence, I create unforgettable, deeply felt experiences. This is why I developed “The Quiet Art Experience,” a series of exclusive projects that integrate elements such as minimalism, tea rituals, and meditation.
Q: How Long Have I Been in This Field?
I have been working in the realms of art and sensory marketing for over a decade. My journey began with exploring the psychological impact of art before transitioning into sensory marketing. I launched my first ventures in Palo Alto, California, and made my initial sales in Los Gatos. Over the years, I expanded my expertise into the European market, helping brands build more meaningful, sensory-driven connections. With The Quiet Art Experience, I have reshaped my entire body of knowledge to redefine luxury—one that is not just about material objects but about immersive, transformative sensations.
I launched my first ventures in Palo Alto, California
Q: Who Do I Work With, and How Do I Contribute?
For nearly a decade, I have collaborated with luxury brands, prestigious hotels, and elite organizations worldwide. By integrating sensory storytelling and artistic depth into brand experiences, I help companies move beyond offering mere products to creating memorable, emotionally resonant connections.
For Brands: I develop sensory marketing strategies that strengthen brand identity in the European market. I transform products from objects into experiences, redefining luxury as a narrative that is felt rather than simply owned.
For Individuals: Through The Quiet Art Experience, I invite participants into a world of art, silence, and profound sensory exploration. Incorporating elements such as tea rituals and meditative storytelling, I create intimate spaces that foster personal awareness and mental escape. My events offer a retreat from the fast pace of life, allowing individuals to reconnect with themselves.
For the Luxury and Art World: Modern luxury is no longer just about material wealth—it is about meaning and emotion. Through my work, I bring this philosophy to life, cultivating deeper customer loyalty for brands. A brand with a sensory narrative does not simply offer a product; it becomes a way of life.
Q: What’s Next?
Currently, I am developing bespoke sensory marketing projects for Europe’s luxury hotels and brands. At the same time, I am expanding The Quiet Art Experience to a wider audience, continuing to shape new experiences at the intersection of luxury and art.
##
