On January 27, during Haute Couture Week in Paris, couture brand Nour Muhtaseb will present its collection in Paris for the first time. The show will take place at Maison de l’Amérique Latine, one of Paris’ most historic and refined venues, known for its strong connection to art, culture, andintellectual life.The Paris presentation marks a defining moment for the brand. Known for its dedication to craftsmanship and emotionally driven design, Nour Muhtaseb presents its work in Paris at a time when the city becomes the global center of haute couture, craftsmanship, and creative excellence. The collection presented in Paris, titled “The Tapestry of Time,” is built on the idea that every stitch carries meaning. Inspired by centuries of artistry,historic tapestries, early embroidery, and handcrafted embellishment, the collection reinterprets traditional techniques through a contemporary couture lens. Each gown is developed through a precise couture process, combining historical references with contemporary construction and modern proportions. The color palette explores soft pastels, including light pink, serene blue, ivory, gold, nude, and peach tones, developed in delicate shades to create depth and harmony. Materials such as layered tulle, intricate lace, chiffon, and textured fabrics echo the richness of tapestry, transforming each look into a wearable work of art that balances structure and fluidity. At the core of the brand’s identity is a clear philosophy centered on emotion, movement, and thoughtful femininity. Nour Muhtaseb’s designs focus on balance between structure and fluidity, where precise tailoring meets lightness of fabric and movement. The collection is designed to support the wearer through construction, craftsmanship, and comfort, without overwhelming the silhouette. The choice of Maison de l’Amérique Latine reinforces this vision. Its architectural elegance and cultural significance provide an intimate setting for couture that is rooted in craftsmanship and storytelling. For one evening, the space becomes a meeting point of cultures, where tradition, artistry, and contemporary haute couture exist in dialogue.With this Paris presentation, Nour Muhtaseb positions itself within the wider international couture landscape, reaffirming its commitment to handcraft, precision, and timeless design.

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