Earth Mother: Hot-As-Hell at Miami Swim Week

Celebrating Individuality at Hot-As-Hell

In its third season, Hot-As-Hell brought its signature sass and philosophy to Miami Swim Week. Last night, following the larger trend, their show celebrated diversity, featuring women of all shapes, ages, and ethnicities.

The collection focused on the idea of “paradise found:” that Rousseauian notion (by way of Milton) of “nobility in nature,” that has inspired everyone from Henry David Thoreau to the hippies of the ’60s.

Paradis Trouvé | Paradise Found

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The show began with Chantel Jeffries announcing the collection, and inviting the audience on the journey through “paradise found,” followed by a dynamic lyrical dance performance, in a moment that had guests who were turned away by the fire marshall pressing against the glass of the tent for a glimpse.

The show included a combination of ready-to-wear, swimwear, and lingerie. The collection moved through an array of color palettes inspired by natural elements juxtaposed with corsets and flowy lacy pieces.

The show included a combination of ready-to-wear, swimwear, and lingerie

The brand’s signature machine washable lace was delicately layered with tiered ruffles and lingerie pieces that celebrated a woman’s individuality. Stand-out swimwear pieces included a suspender-clad, high-waisted corset bikini and an elevated animal print; and an ultra high-cut one-piece inspired by the idea of birds of a feather. The third theme of the collection centered around a print featuring Chinese characters the translated into Hot-As-Hell.

For the second season, child models stole the show, including the designer’s own daughters, who walked the runway in swimwear paired with pint-sized versions of their of 1-of-HAH-kind, up-cycled bombers jackets.

HAH’s 2018 collection was inspired by the origins of natural beauty — mother earth. The collection, Paradis Trouvé | Paradise Found, is symbolic of the brand’s roots in natural, ethical product for women.

Through eco-friendly design and manufacture, HAH proves it’s never too late to #startsomewhere, and that beautiful fashion can be ethical fashion. The brand focuses on using eco-friendly EFL swim fabric and an upcycling program, in addition to green manufacturing practices: in particular, digital printing of prints.

HAH proves beautiful fashion can be ethical fashion


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With love,


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