DZHUS AW19 at Ukrainian Fashion Week
The line is dedicated to anatomy as the starting point for DZHUS’ design. The architectonics of physicality as a triumph of function and synergy – this concept has incarnated in the complex transformable constructions, resembling exoskeletons. Mutating in multiple ways and interacting with each other, they constantly evolve, generating countless existences. As a material body is an exquisite mechanism, driven by the phenomenal life energy, the technological structure of DZHUS clothing is inseparable from the one-of-a-kind essence of its wearer.
The collection is saturated with rhythmical textures and innovative patternmaking ideas. Not only is DZHUS Autumn/Winter capsule warm and comfortable, but it meets high standards of ethical and sustainable production: traditionally, only cruelty-free materials were used, and for the quilted garments DZHUS chose eco-friendly hemp insulation, engineered by DevoHome.
Photos: Jude P.
Designer Irina Dzhus states that corporeal is not an antipode to spiritual, but an essential medium for exploring ourselves. Her creations prove that considerate approach to consumption does not limit the experience but only enriches it.
DZHUS AW19 AT UKRAINIAN FASHION WEEK
“CORPUS” catwalk show took place at Ukrainian Fashion Week on February 3, 2019. At UFW’s main location, Mystetskyi Arsenal art space, guests beheld the performance, during which models transformed each other’s outfits radically, demonstrating the multipurpose use and styling versatility of the AW19 pieces. 2 pairs of trousers would unite to form a coat, the sleeves would become a hood, and a vest would turn into a bag – these are just a few examples of the utilitarian variety celebrated at DZHUS’ happening. Hair and makeup looks were created by Y.Vision Creative Group. Cruelty-free footwear was provided by INTERTOP.
Founded in 2010 by Ukrainian designer and stylist Irina Dzhus, DZHUS conceptual womenswear brand is recognised for innovative cut concepts, multifunctional transformer garments and austere industrial aesthetics. Inspired by the complex structure of the ambient, Irina Dzhus generates unique experimental constructions. The brand’s ideology stands for consciousness and humanity. Ethically manufactured, all DZHUS products are vegetarian-friendly. A DZHUS woman is a nonconformist intellectual in search of the perfect shell for her distinctive inner world.
DZHUS collections are stocked at concept stores in the USA, Austria, Japan, Australia, UAE, Saudi Arabia and sold online worldwide.
Short-listed for the International Woolmark Prize in 2015, the brand has been featured in the top international press: Vogue, Dazed&Confused, Harper’s Bazaar, Marie Claire, Elle, Cosmopolitan, L’Officiel, Dezeen.com and many more.