Maison the Faux Presents “Smile Now, Cry Later”

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Maison the Faux Presents “Smile Now, Cry Later”

MAISON the FAUX presented their take on Los Angeles, the city of artifice, for the second time. Continuing their collaboration with Maavven and acclaimed choreographer and director Nina McNeely.

Heavily influenced by the presence of Hollywood and anything that involves constructed realities and emotions; MAISON the FAUX created an immersive performance within a spatial surrounding.

Within the creation of the presentation MAISON the FAUX studios went looking for true meaning and authenticity by asking the questions:

When are emotions and feelings genuine and when does the character take over? How do you recognize the mask?

 
Smile Now, Cry Later : Los Angeles

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Walking into the venue, the audience entered a MAISON the FAUX STUDIOS SET. A garden, a bedroom and an office surrounding were set up in the midst of a heavy populated set.

The MAISON the FAUX crew created a “piece de resistance” with actors franticly making sure they got characterization of their role just right.

The performance often took the best of the actors while performing the 7 scenes of “Smile Now, Cry Later”. An A.D. was directing the life audience to Smile and to Cry along with the characters.

Not only did the emotions of the characters have to be just right; the wardrobe and glam also played a crucial role in transforming an ordinary human into a persona.

The costume of the cast was tied together by voluminous houndstooth costumes and crafted leather garments and constructed denim items. Modern pieces were gathered into romantic, organically shaped items. Showing a carefully outlined balance between classic comedy and contemporary drama.

The method of acting and the staging of a performance ultimately teaches you that “it’s okay to cry.”

Smile Now, Cry Later

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FWO

Inbal Dror Capri 2019 Bridal Runway Show

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Inbal Dror Capri 2019 Bridal Runway Show

Represented by ATELIER Creative Services, Inc.

To me, the Mediterranean Sea is always so inspiring,” said the designer. “Its beaches, the freedom, the lightness. I love it so.

 
 
 
 
Inbal Dror Capri Bridal Runway Show : New York FW19

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Bridal Fashion Week

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FWO

Romanian Hub at FTL Moda: Romanian Design Talent Takes the Stage

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Romanian Talent on the Rise

Romania is already known for its manufacturing skill. And now, Romania is becoming known for its creative talent, as well.

Leading the charge is FTL Moda, the International Multi-Purpose Fashion PR Firm, who will be working to represent a number of these cutting-edge Romanian designers.

We had a chance to get to know some of the designer with the help of FTL Moda.

The Interviews

We first spoke with Mihai Lupu, director of the program ROFTL (Romanian Hub at FTL Moda), working directly with the government of Romania, and coordinator of all Romanian designers for this project.

Q: You started this activation to penetrate the US market with Romanian designers, who are renowned for their manufacturing excellence. What changed, why is now Romania investing in its own labels?

I think it is only natural to have this switch toward actually promoting our own brands.

Yes, we have this major advantage at being very good manufacturers, but we also have amazing and creative people in Romania.

we have this major advantage at being very good manufacturers

The fact that Romania is rather new to the creative industries by having our own brands has been beneficial for us, because we learned from other people’s mistakes. We have a very serious creative movement in Romania.

Of course, the Romanian market is not enough for its creative designers. We are still not an extremely rich country so it is easier for us to buy from other countries’ producers and designers who are mass producers.

We are making unique designs that are actually very fresh. The American market is in need of fresh ideas, and this is our take.

Irina Schrotter

Q: We know that Irina Schrotter is one of the leading labels in Romania, with several retails and great manufacturing quarters. What is the secret that keeps the brand so cosmopolitan and well structured in a country that has been focusing on manufacturing for third parties until recently.

Irina Schrotter has been in the fashion industry for about 25 years. We began in 1992.

We manufacture in Romania and have five shops there and one shop in Switzerland. We sell in 40 countries and have many clients in Italy and France.

We sell in 40 countries

We work a lot and Irina is very dedicated to fashion. She knows very well what women want to wear and she is a very talented designer. She is a very nice, elegant, and positive woman. Her personality is expressed through the collections, and this is probably our secret.

Thais & Stroe

Q: Thais & Stroe represents possibly the youngest generation of designers in Romania. How important was your technical schooling/training in Italy to the level of success that your brand sees in the style/appeal and excellence in production?

It was very important because we found people who could teach us the best skills in the whole world.

Europe is one of the leading fashion industries so it was a really good experience for us. For example, we had the chance to meet people who work for D&G and organize their shows. It was awesome.

we had the chance to meet people who work for D&G

We also worked with some teachers that had their own labels and teach us how to market our own designs. We were very inspired by the art museums, the city and the architecture in Italy.

PassionbyD

Q: Do you define yourself a couturier? What led you to styles that are so extravagant and yet so well finished? What is the difference between PassionbyD and a general couture?

Yes, I usually introduce couture into my work.

I have an accent on details and handmade work. I have tried to simplify some pieces but it never works because I usually go back to couture. Even my RTW pieces become couture-to-wear.

I don’t really like to be extravagant, I like items to be different and original. I like the finishings to be really well done and to dress the female body very well.

I put the body first in order to represent the real woman. I like to make the woman who wears it to feel comfortable, sexy, feminine, bold and courageous. And for me, the details always make the difference between the garments you are wearing.

I put the body first in order to represent the real woman

I am trying to combine modern and couture and create something very versatile. I want the pieces to be worn both as evening wear and everyday wear. You can wear the pieces during a special occasion but if you accessorize it well you can wear it in a casual moment too.

If it is a dress, you can wear it with elegant shoes and jewelry and you can go to a restaurant. Or, you can wear some boots and a leather jacket to make it very cool and RTW but chic at the same time.

I think it is important to have items in your wardrobe that you can wear for more than just one occasion.

Dorin Negrau

Q: It’s wonderful to see a male designer with such care for details in ready to wear conceived for independent strong women. What inspires you as designer of Dorin Negrau?

Women inspire me, of course. My traditional elements incorporate the contemporary with the traditional. I show my collection at NYFW every year. Each year, my clothes are inspired by traditional art.

I show my collection at NYFW every year

Maison ChouChou

Q: We saw beautiful coats in your display. Can we hope to find trenches, and light jackets next Spring Summer at Maison ChouChou? we think it would be outstanding.

Yes, we have a wide range of light jackets and trenches that we regularly include in our look book. This season we run a bit short of time in preparation of Coterie, but we are preparing a really strong Fall Winter collection, to present in February.

Maison ChouChou
Exe

Q: Exe‘s line is very forward thinking, contemporary, streetwear almost underground. Yet, so chic and elegant. What is that led you to this unique approach to fashion?

I am a traveler of the world, I love to incorporate a cosmopolitan approach into my vision, and keep it updated.

Today men can be dressy and yet very comfortable.

Petite Coco

Q: Petite Coco is a luxury collection for children, covering newborn to pre-teen age. How important is the luxury aspect for this segment of the industry? And do you focus on the “mommy-daddy and me” concept, or you think that children should have designated collections? Do you find inspiration at all in contemporary womenswear and menswear?

People who are interested in the luxury aspect of this industry for themselves, are also interested in luxury fashion clothing for their kids.

Their kids’ image should match their own. And a special occasion, which is our area of expertise, is the best time for expressing and showcasing their testes and attention regarding the children’s outfits, and also the whole family’s image.

Matching outfits concept, mom and daughter, dad and son, are very trendy right now, but we are a fashion house dedicated mind and soul only to the little ones.

Children’s fashion has special requirements and their own sense of fashion, so this is why they have their designated collections, even if inspiration is seldom found in the adults’ clothing design area. To be more precise, almost all the time, but adapted, as I said, to kids’ needs.

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FWO

Gracy Accad Fall 2019 Bridal Show

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Gracy Accad Fall 2019 Bridal Runaway Show

Represented by ATELIER Creative Services, Inc.

This bridal collection draws inspiration from the Greek Muses — The Nine Goddesses who embody the arts and endowed inspiration.

They are the personification of literature, music, visual arts and science. Through this collection, I sought to represent their influence, whether through sheer feats of craftsmanship or dramatic re-embroidered laces.

 
Gracy Accad Fall Bridal Show : New York FW19

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Frothy gowns of Italian tulle move like the romantic whisper of a poem, while silk taffeta coats billow as if aerated by a soprano’s bravura. — Gracy Accad

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New York Fashion Week

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FWO

Anne Barge: Fall 2019 New York Fashion Bridal Week

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Anne Barge: Fall 2019 New York Fashion Bridal Week

Represented By ODA PR
Photos By Dan Lecca

Anne Barge’s audience was greeted with a lovely, moody lit runway and a bar covered in white roses, full of Rosé. Barge delivered a classical collection of absolute elegance. This season in particular was inspired by aspects of perspective photography. Each dress was structured with a strong, architectural silhouette.

Free, balanced layers of floating embroidered details danced along the runway. This collection has something for every type of bride. From minimalist pieces to whimsical elements of pure feminine chic.

 
Anne Barge : NYFBW19

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Gorgeous, statement earrings are all the rage right now for street style and have now officially made their appearance on the Fall 2019 bridal runway. These larger, gold sea-glass earrings added an extravagant feel to the looks as paired with a bronzed makeup look along with a red, coral lipstick look on all the models. Each model wore their hair sleek and straight with a half-up twist for a modern-bride feel.

The Anne Barge philosophy is as stated, “Good design is timeless”. Founded in 1999 and based out of Atlanta, GA, Anne Barge Bridal collections are world renowned for everlasting elegance.

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New York Fashion Week

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FWO

Hong Kong Trade Development Council Captures IEDC Awards

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Hong Kong Trade Development Council Captures Awards Excellence

The Hong Kong Trade Development Council (HKTDC) is pleased to have received two major awards from the International Economic Development Council (IEDC). The Gold Excellence in Economic Development Award in the Special Event category and Silver Excellence in Economic Development Award in the Paid Advertising Campaign category both honor the HKTDC’s Fashion Hong Kong campaign at New York Fashion Week.

The awards were presented at a ceremony on Tuesday, Oct 2 at the IEDC Annual Conference, which was held Sept 29-Oct 3 in Atlanta, Georgia.

 
Awards Excellence in Economic Development Recognized by IEDC

“We are honored to receive these two awards from such an august body as the IEDC,” said Anthony Mak, HKTDC Director for New York.

Fashion Hong Kong at New York Fashion Week is an extensive marketing program that includes runway shows, business meetings, market visits, media interviews, and post-show receptions. The project brings economic benefits to both the US and Hong Kong by creating jobs and fostering business development in the fashion and creative industries.

The project brings economic benefits to both the US and Hong Kong, said Anthony Mak

The Fashion Hong Kong campaign tactically promotes brand awareness for the event through selected media channels and social media platforms in the US market. Over time, this strategy has built a consistent image of Hong Kong as a trend-setting hub for fashion,” he added.

Fashion Hong Kong is an integrated and comprehensive campaign to promote Hong Kong designers and labels in the global fashion arena. It showcases Hong Kong’s fashion creativity and explores business opportunities for Hong Kong designers in the international marketplace. Held annually at New York Fashion Week since 2016, Fashion Hong Kong has brought nine fashion collections and 35 accessories brands to the event.

Fashion Hong Kong has been held annually at New York Fashion Week since 2016

“This year our judges reviewed some extraordinary projects that advanced both communities and businesses,” said Craig Richard, 2018 IEDC Board Chair, and President and CEO of the Tampa Hillsborough Economic Development Corporation in Tampa, Florida.

This year our judges reviewed some extraordinary projects, said Craig Richard

“We congratulate all the award winners, and thank everyone who nominated their projects for sharing their success with fellow IEDC members. What we learn from each other helps us to grow and advance as a profession. We look forward to even greater participation from economic developers across the globe in the 2019 awards program.”

IEDC is the world’s largest membership organization for economic development professionals. Economic developers promote economic wellbeing and quality of life in their communities by creating, retaining, and expanding jobs that facilitate growth and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC members represent the entire range of economic development. (Website: iedconline.org)

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International Economic Development Council (IEDC)
Hong Kong Trade Development Council (HKTDC)
Hong Kong Fashion Week

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FWO

Pyer Moss Spring 2019: New York Fashion Week

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Pyer Moss Spring 2019: NYFW

Represented By: Chapter: 2 Agency.

Brooklyn-native designer, Kerby Jean-Raymond decided to launch his SS19 collection in a place closer to the heart this season. A show at a new location to NYFW, Weeksville Heritage Center, a museum dedicated to documenting and preserving the history of the 19th century African American community of Weeksville – one of America’s first free black communities.

The collection represents the designer’s beliefs of the overall power that fashion has and how it can inspire along with, create a movement. With a designer creating such a voice for his heart every season, it is amazing what a collection can say for itself. Symbolizing the freedom of a prominent black community and the value in standing up for what you believe it is shown strongly throughout each piece in this collection. It was nothing but an inspiration and boost of courage through everyone at this showcase.

 

Pyer Moss Spring 2019: NYFW

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The Pyer Moss designer, known for voicing political messages, even the ones of utmost controversy and creates fashion forms out of the messages. These collections have a remarkable growing audience that is persistently following the designer eager to see what is next.

In true Kerby Jean-Raymond fashion, the show began with a gospel choir’s heavenly voices echoing through the Weeksville Heritage lawn. With this being the second Pyer Moss collaboration with Reebok, the collection featured various nostalgic statement pieces. The colorful graphics on several were drawn from Jean-Raymond’s research findings on the Jim-Crow laws as well as, the era in general. He stated that artist, Derrick Adams, assisted bringing his dream for this ready-to-wear season to life, as the artist commissioned paintings that were woven across pieces in the collection. The art is touching and speaks louder than words.

Phrases “See us now?”, “Stop calling 911 on the culture” spoke for the collection as they were embellished on pieces of the clothing. These messages did not only speak for the collection, but they are worth wearing. It was also announced in this collection that the Pyer Moss designer has decided to collaborate with the 90s-era label by Daymond John, FUBU.

In the end, this collection entitled “America, Also: Lesson 2”, is one of the most talked about this NYFW for all notable reasons. What a way to mark the 5th anniversary of the Pyer Moss label.

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FWO

Oxford Fashion Studio Spring 2019: Paris Fashion Week

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Oxford Fashion Studio Paris Fashion Week SS19

Represented by The Riviere Agency.

This season, Oxford Fashion Studio returned to the InterContinental Paris – Le Grand to present Spring/Summer 2019 collections from 17 independent fashion designers from all over the globe.

 

 
Oxford Fashion Studio: Paris SS19

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Glancez

My Relationship

www.glancez.com | @glancez

From producing ethical, vegan collections to addressing the minefield of modern romance in the digital, phone-obsessed age, GlanceZ never shies away from considering the challenges of modern life through a creative lens. This label always brings a fresh, colorful perspective to fashion, and this fashion week was no different. Guests were pleased to see a parade of many bright, magnificent hues hit the runway. Tie dye prints in orange, purple, and pink made their way onto fun creative tiered pants and shorts. The designer brought these prints to life with coordinating denim jackets, sunglasses, tshirts, and even mobile phone cases. The pieces were beautiful and provocative, playful and exuberant: wearable art, no less.

Myoo Couture

Delicate

www.myoo.de | @myoocouture

Myoo Couture’s luxury brand was created in 2016 by mother and daughter, Valentina and Yoanna Dochevy, whose qualities of perfect cut and artistry are woven into one. Airy, light fabrics in romantic pale blush and cream tones floated across the runway while guests were wowed by their artistry and the amazing headpieces that accompanied the looks. All dresses were made in their studio in Berlin and personally by the mother and daughter pair.

Xiao Fen Couture

Radiant Collection

@xiofen90

Inspired by Surabaya and the designer’s fairytale imagination, the Radiant Collection magnified femininity. Xiao Fen Couture gowns bring out beauty and sophistication in women through silhouettes, fine materials, details, and embroidered patterns. Wondering under the sky, we can see all the beautiful things up there from stars to fireworks to meteors and rain. The Indonesian label showed their imagination of the sky through Swarovski unique ornaments and colors like blue-violet and silver. When we speak about couture we want something feels magical that reflect women’s imagination and femininity.

Nasheli Juliana

Stranded

www.nashelijuliana.com | @nashelijuliana

“Stranded” is a collection that holds the task of bringing history to the runway. This collection drew from images of the many atrocities committed against Puerto Rico by the effects of the dominant grip and the colonial rule of the United States, with the purpose of giving a voice, in any way possible, to the victims of this abuses and exposing the feelings of a segment of the population that sees the land of “liberty” as one that preys on the liberties of others. Key images of selected events were digitally manipulated to create patterns that seem beautiful to the naked eye, but that through a set of 3D glasses showed the atrocities underlying such beauty.

Barak Lahav

PARIS X JAPAN

www.baraklahav.com | @barak_lahav

Women stand at the heart of the Barak Lahav design process. Hand crafted at the designer’s Tel Aviv studio, items are created with the conviction that each woman has a unique and wholesome character: the outfits she wears should demonstrate her individuality and personal style. The collection began with a series of steel blue and grey asymmetrical pieces and quickly shifted moods with flowing silk black dresses and trains flowing behind the models.

Fabrosanz Creations

The Nguni Collection

www.houseoffabrosanz.com | @fabrosanz

The Nguni Collection is a representation of a Queen who is fully in charge of her origin. The designer developed her own unique print just for the collection. The development of this print was inspired by different cultures found in South Africa. Designer, Sandi Mazibuko has found her niche is fashion giving her audience striking pattern choices and strong designs. She used mostly primary colors with touched of green and monochromatic black and white tribal prints. Classic African printed fabrics were modernized in cut as jumpsuits, gowns, pencil skirts, and ruffled blouses.

Dark Thorn Clothing

Dark Thorn

www.darkthornclothing.com | @darkthornclothing

Dark Thorn was highly inspired by times past, especially the Victorian Era. Designer, Tori-Anne Gill focuses on reimagining the beautiful timeless cuts and details of the Victorian Era and bringing them back into the 21st century. A story of mystical glamour, secrecy and romance will be told with this collection. Old world high neck dresses and silk belts were complemented by corset shapes and classic tartan prints.

BERTH NUMBER 66

RETRO TETRIS

www.berth.hk | @berth_hk

Afa’s main aim was to provide a collection that has a variety of vintage pieces that have been manipulated into something modern. The theme of this collection, RETRO TETRIS, was greatly inspired by retro games, specifically everyone’s childhood favorite, Tetris. The designer’s signature style uses geometric shapes and color blocking to create sculpted yet modern vintage, Art Deco patterns combining different texture of fabrics and materials in the pieces.

A mix of elevated grunge style and classic woman walked the runway as a parade of colors. The combination of prints were so different they worked. Male models also walked in printed jackets with geometric patterns and a touch of color blocking.

LORE

SS19

www.Lorecollective.ca | @lorecollective

LORE is a collaboration of whimsical minimalism and modern sophistication. Each piece reflected the brand’s dedication to approachable luxury clothing. Inspiration stemmed from the designers love of history and folklore. Lore believes women should have the freedom to move through the waking world looking like a dream, so the pieces were designed to make every day nightmare free. Models wore separates in white, neutrals, and black as well as belted asymmetric dresses and high neck collars with leather details.

Lisa Lesunja

Jet Set

www.lesunja.ch | @lesunja

Lisa Lesunja is a meticulous, luxury jewelry designer. She thrives on making beautiful pieces for the extravagant woman who lives a ‘jet set’ lifestyle. Her pieces are delicate and expensive attracting a customer base of women who are luxurious enough to travel around the world, exploring and enjoying traveling.

Le Cattleya

Allure

www.lecattleya.com | @le.cattleya

Le Cattleya pieces were inspired by a genus of orchids called Cattleya. Known as the “Queen of Orchids”, the Cattleya flowers are considered to be one of the most beautiful orchids in the world and are found in Costa Rica south to Argentina. The collection told a story that describes the quality of being powerfully and mysteriously attractive and fascinating through combining art and elegance. Designed to satisfy all fine tastes and ages with the fabulous beauty of colors, flowers, rhinestones and crystals, every piece at Le Cattleya has its unique touch of passion. Each model wore a crown in gold, green, black, white, and other regal tones. Gowns and jumpsuits were bold with peakaboo slits, feather details, and bright neon colors.

Cobilee J West

Centric Shadows

www.cobileejwest.com | @cobileejwest

The collection was based on a technique called Shadowfolds, an interesting cross between origami and pleating. This created geometric patterns in the fabrics in jade, deep turquoise, and maroon hues. The designer featured a mix of cocktail and floor length designs. Prints emulated a dream catcher, which accomplished the designers theme of seeing every situation in several different lights.

SilentSiren. With Bridals.

And West of the Moon

www.bysilentsiren.com | @bysilentsiren

Cat Chau is the mastermind behind the brand SilentSiren. With Bridals. From bridal to gowns and evening dresses, SilentSiren. With Bridals. pieces are all marked with a vintage signature style, stylish yet elegant. “Timeless” is the key behind every design. Gorgeous headpieces complimented each evening gown adorned with floral and tassel details. Lace appliques and ruffles showed off the designer’s feminine side, while vibrant colors like hot pink exuded confidence and glamour.

Riikka Couture & Heili Bridal & Laura Darth

Reves Volants

www.riikka.fi | www.heilibridal.com | www.lauradarth.com

Riikka Couture is a fashion brand that is highly known for its glamour, timeless style and unique creations of crystal fabrics and lace. Her new collection, Rêves Volants, is beautiful and delicate mix of simplicity, glamour and elegance. Colorful evening gowns sparkled with beaded details and wrapped silhouettes. Illusion styles with lace were highlighted in gold, black, and lavender on the runway.

Noah Christian

IN-SON-DA-BI-LE

www.noahchristianstudio.com | @noahchristianstudio

The IN-SON-DA-BI-LE collection translates to incapable of being fully explored or understood, inspired in the lights of the deep universe is an obscure, mysterious and incomprehensible collection which colors are guiding us in the right direction taking us out of the profound and incalculable universe, showing us the right way to the #NCuniverse. The designer encompassed this theme using a mix of primary colors, whites, and pastels. Several models wore a warrior style mask and several layers like coats and vests for an athletic, yet imaginative collection.

Sheshea

Liverpool, UK

www.Sheshea.com | @sheshea_bespokefashion

Tailoring specifically to women, designer Jessica created bespoke pieces, specifically glamorous gowns, to take on the runway during Paris Fashion Week. Embellishment was a key factor in this collection just like her many others. The designer wants all women to feel radiant in their one of a kind creation. Sheshea’s passion is to create timeless collections with modern feminine twists.

Ray Ray Goetia

Thy Remains, L’Amour

www.ray6ray.com | @rayraygoetia_fashion

This collection is trying to redefine life, death, love, and hatred in the spiritual plane. Ray believes garments are living creatures from other worlds and garments should wear human bodies. She hopes the wearers can embrace a different soul while wearing her designs. Each piece was intricately thought out with every fabric paneling, garment detail, and color combination meticulously placed. Many pieces had large hoods in jewel tones like teals, purples, and amber.

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About Oxford Fashion Studio

Oxford Fashion Studio presents independent and emerging global fashion brands to press and stockists through a runway show platform around the world. Its team of curators reviews more than 40,000 designers a year issuing invitations to brands with original concepts to present their collections in the world’s four fashion capitals. They are experts on these cities and the global fashion currents that flow through them. OFS has produced over 100 runway shows presenting more than 6000 looks across New York, London, Milan and Paris. For more information please visit https://www.oxfordfashionstudio.com/ or follow along on Instagram at @oxfordfashionstudio.

In collaboration with:

Makeup By Michelle Webb on behalf of AOMPro using Dermalogica

Hair By Brendan O’Sullivan using Mr Smith

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Paris Fashion Week

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FWO

K-Fashion Spring 2019: Paris Fashion Week

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K-Fashion Paris Fashion Week SS19

Represented by Totem Fashion.

K-Fashion Project has been organized by The Korea Research Institute for Fashion Industry and sponsored by the Ministry of Trade, Industry and Energy to support designers’ stable entry into overseas markets and increase premium value of Korean fashion industry.

The most of the collections manufactured this time is made with Korean domestic fabrics and sewing technology in particular to represent the slogan ‘Made in Korea, Made for You’ and to introduce global buyers of the excellence of Korean fashion products.

 
Greedilous: Paris SS19

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Inspired by the British singer and songwritter Amy Winehouse, the collection pays homage to the 80s retro spirit with designer YounHee Park’s signature youthful twist. She pairs the intricate, edgy prints of Greedilous with this rock chic ego to manifest passion rooted in an endless pursuit of pure originality – showcasing another uniquely mod Greedilous style.

 
LIE: Paris SS19

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LIE’s Spring Summer 2019 collection was inspired by Amelia Earhart’s confidence and energetic image. She was the first female aviator to cross the Atlantic who challenged herself into a new field allowing many women to have hopes and aspirations towards their dreams. This collection consists of a mix of athleisure wear and tailored looks that create LIE’s signature look. Bold and soft colors are used defining freedom and comfort to a new journey.

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Paris Fashion Week

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FWO

MashaMa Spring Summer 2019

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ACESO’S PRACTICE

MASHAMA SS19 presents an international brand vision with a distinctly Chinese perspective. Rejecting the use of tired representations of Chinese culture, MASHAMA embraces global influences, illuminating them in an aesthetic that is exclusively Chinese.

Reflecting on the continued repression of women’s voices in modern China, Ma examines the value of her designs in a woman’s struggle for self-expression. Recognising the power of an assured self-identity, the designer’s desire is to nurture the strong identity of women by creating a collection that acts as a soft armour, both protecting and elevating the wearer.

 
Masha Ma: London SS19

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Existence as a perpetual search for self – continually editing, modifying one’s identity in a form of daily annihilation – is at the core of the collection. The sci-fi film of that name – Annihilation – resonated with Ma, as Lena, the film’s protagonist, is so driven by her thirst for knowledge and ultimately a search for her true self, that it outweighs any fear of her bizarre surroundings.

The film’s action takes place in The Shimmer, an inexplicable environment of ongoing mutation. The designer draws parallels between the Shimmer and modern China – whereby global influences enter, get reflected and then mutated. Throughout the SS19 collection this mutation of influences into a visibly Chinese aesthetic is taking place. Traces of the Glimmer are found in the fabrication – rainbow shimmer sequins, glistening satins, embroidered serpent skin on lace and acid yellow waterproofs.

The powerful image of five strong females entering a battle from which they might not return, reinforces the MASHAMA concept of creating a beautiful outer armour to support women in their ongoing crusade. This is reimagined through a military story of green, khaki, camel, denim, green & brown check, frayed edges, cargo pockets and zips. The battle ground upon which Ma reflects is an urban one; her women are protected by modern tailoring combined with resilient outerwear.

The Ouroboros – a snake that eats its own tail in an eternal cycle of renewal, as well as the snake as a symbol of life and death appearing on the rod of the Asclepius, God of medicine, are both key motifs of the collection. The power of the symbol can be felt in the show venue itself – Université Paris Descartes – where a statue of Asclepius, snake rod in hand, presides over an iron door. Explored as print in the collection, the snake twists and distorts between pretty florals and warped checks, melded together on sumptuous draped silks.

Aceso, a daughter of Asclepius, is the goddess of the healing process. She represents the practice itself, not the cure. Similarly MASHAMA honours the process. Self-discovery is an exercise that may never yield the desired result, but the practice itself is vital.

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spring-london.com

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FWO