Curve just wrapped up its August 3–5 showcase at the Javits Center, connecting buyers with 125+ international intimate apparel brands. Alongside first looks at Spring/Summer 2026 collections, the multi-day tradeshow featured multiple events from buyer speed dating and industry-led panel discussions along with a multi-brand fashion show highlighting what’s next in lingerie and swim. Over the 3 days, the activations brought fresh opportunities and delivered strong results.
Curve New York just wrapped its Summer Edition, from August 3–5 at the Javits Center River Pavilion, uniting 125+ intimate apparel and swimwear brands from all over the globe, for a high-impact tradeshow during Lingerie Market Week in New York City. As North America’s leading intimate apparel tradeshow, Curve delivered a standout experience for brands and buyers alike – offering a preview of the exhibiting brands’ Spring/Summer 2026 collections from the tradeshow floor to the runway. Between appointments, buyers attended conferences that discussed topics of shapewear, sustainable manufacturing, trends; the expert-led conversations dove deep into consumer insights, retail forecasting and business development.
Curve New York
New brands to the show floor including Aimer Chuang, Amoena, Floately, Forever New Delicate Wash, Her Own Words, Iroha, Komilfo, Pepper. and more brought fresh energy and innovation to the show floor offering innovative design and solution-based products for buyers seeking something fresh & different. Returning favorite heavy-hitters, such as Anita, Aubade, Chantelle, Cosabella, Empriente, Fashion Forms, Isayes, Leonisa, Passionata, Simone Pérelè, Wacoal. impressed buyers with new product innovations. This blend of established names and innovative newcomers spotlighted Curve’s commitment to fostering growth and discovery within the intimate’s industry.
Curve offered opportunities to connect, share experiences, and spark new collaborations with ‘Speed Dating’, whereby 8 brands had the opportunity to connect with buyers in brief intervals, giving their best elevator pitch, sharing their products and exploring the potential to work together.
The global lingerie market is currently valued at over $95 billion and is projected to surpass $140 billion by 2030. This steady growth reflects more than consumer demand alone – it points to a clear shift toward innovation, elevated design, and inclusivity in the intimate apparel space. As expectations continue to evolve, brands are responding with collections that speak to diverse body types and new expressions of comfort and style. Curve plays an essential role in this evolution by providing a platform where these forward-thinking ideas come to life and set the pace for the industry.
“The intimates category has grown beyond the traditional lingerie shop model. We’re seeing more fashion and lifestyle retailers, including those that previously focused only on ready-to-wear – adding lingerie, loungewear, and swim to their assortments. Consumers are treating both intimates and swimwear as a style statement, not just a utility item, which has opened the door for crossover categories like bodysuits, bralettes, and matching sets. Online, there’s been an increase in niche marketplaces and subscription models tailored to intimates. Overall, the category has become more inclusive, fashion-forward, and innovation-driven than ever before”, says Raphael Camp, CEO of Comexposium US and organizer of the Curve shows.
Elevated through each season, Curve NY presented a dynamic showcase of innovation within the intimate apparel industry from around the world – from Brazil to Bondi Beach, Colombia to California and Frankfurt to Florida – every continent was represented. Buyers were introduced to sustainably made loungewear, elevated lingerie collections and inclusive shapewear. Highlights included Ms. A London, a collection of inclusive shapewear, made specifically for trans individuals that seek support pre & post op, or for padding in the right places. Rolling, a brand from Sao Paolo, finds its inspiration from pole dancers, allowing stretch, movement – all while celebrating physique and fit. The Curve show also featured adaptive silhouettes and emerging intimate accessories like Iroha and Crave that reflect a new era of design and thought process.
Each edition of Curve celebrates the creativity and craftsmanship redefining the category, spotlighting bold ideas and diverse emerging voices that are shaping the future of the intimates market.
Object of Desire: Emerging Talent on Display
The 2nd edition of Object of Desire returned to Curve New York with fresh energy and a compelling group of emerging designers. The lineup included Alicetek, Cisô Atelier, Lala Vie, Noblesse Oblige, Rolling, SAPPH, Soreil Lingerie, and Vesey. The space served as a creative hub for original designers with a unique point of view.
Object of Desire is more than just a showcase, it’s a dedicated area within Curve for creators who are deeply connected to their craft and ready to grow. The initiative shines a light on rising talent and helps them reach wider audiences. Throughout Curve, buyers and industry insiders explored this thoughtfully curated space and discovered brands offering fresh perspectives and distinct design identities.
The experience began beyond the show floor with a private event at Wolf & Badger SoHo on Saturday, August 2nd. Guests previewed upcoming collections from the Object of Desire brands, offering designers a more personal setting to connect with retailers and industry insiders—and to share the passion fueling this new wave of talent.
The same evening to kick off the Spring 2026 season, Fashion Forms + Curve held a private dinner at Vallata by Craft, hosting buyers and media for an intimate evening of celebration and connection. Fashion Forms Founder, Ann Deal shared her story on how she grew the brand from a home-run business to a leading shapewear brand sold at major retailers. She also proudly announced that 60% of her products are manufactured in the US today, with a goal set of 100% America made by 2027! The event set the tone for the days ahead, showcasing the brand’s commitment to innovation, while fostering meaningful conversations about the future of fashion.
DAY ONE
Day 1 of Curve New York’s Summer Edition set an energetic tone for the three-day show, with the Javits Center filled with international and domestic buyers, leading market editors, top-tier influencers, and industry trailblazers from around the globe. From the beginning until the end of the day, the atmosphere was vibrant – exhibitor booths were active and meaningful conversations around retail, trends, and innovation were happening across the show floor.
The day started with the “From Sustainability to Sales: How to Drive Conversions by Aligning with Consumer Values” panel, hosted by Shapellx. This insightful panel addressed the significant evolution within the shapewear industry, highlighting how modern consumers demand more than just functional products, they want brands that embody sustainability, transparency, and authentic values. Moderated by Aila Hernandez, Vice President at Finn Partners, the discussion was joined by Shane Shi, Vice President of Shapellx, Andrea Kennedy Lead of Fashion at Berkeley College and Daria Nazarova, World Renowned Plus-Size Model. The panel explored how shapewear brands are shifting from traditional, purely functional offerings to becoming purpose-driven fashion labels. Topics covered included the integration of cutting-edge technology, the adoption of circular design principles—such as repurposing oyster shells into shapewear fabric—and the active involvement of customers in product development through co-creation.
The day also featured the highly anticipated lingerie and swim fashion show spotlighting Spring 2026 collections by Elomi, Fantasie, Freya, and Goddess. Models took to the runway in the Eveden booth, showcasing a diverse range of styles, emphasizing innovation, fit, and design.
Curve attendees also enjoyed live styling sessions, interactive product demos, and so much more. Throughout the day, media and top influencers captured standout looks and brand moments, with excitement building around continued evolution of the intimates and swim categories.
DAY TWO
Day 2 of Curve New York continued to deliver fresh inspiration and dynamic programming throughout the Javits Center River Pavilion. The day kicked off with Curve’s highly anticipated Trend Forecast 2026 Panel, moderated by Kendall Becker, Fashion Editor & Forecaster of Trendalytics, MJ Day, Editor-in-Chief of Sports Illustrated Swimsuit and Madison Rexroat, Fashion Editor at ELLE. They shared expert insights on emerging trends for the upcoming year, how consumers and retailers can style various pieces within the discussed trends, and how retailers can best attract consumers. The presentation included a lively presentation of styles straight from the show floor, giving attendees a firsthand look at key SS26 trends.
The afternoon offered an engaging Fit Focus Class led by fit expert Freddy Zappe, who celebrated her 30th year Anniversary as a certified Bra Fit Expert. This one-hour session provided both newcomers and seasoned fitters with the latest techniques to ensure perfect fit and comfort – an essential component for consumer satisfaction in intimate apparel.
The tradeshow floor wrapped up with “Buyer Speed Dating”, where 8 brands and various buyers mingled over champagne and quickly connected with high-level pitches. Buyers switched tables every few minutes, sparking new collaborations in a unique setting.
As the sun began to set and the tradeshow floor closed, the excitement shifted to Canoe Studios, where an impressive runway show took place against breathtaking waterfront views of the Hudson River. Top buyers, presenting brands, media and content creators mingled at the exclusive event which featured remarkable pieces from the Curve exhibiting brands, including Aimer Chuang, Alicetek, Cisô Atelier, Elomi, Fantasie, Lala Vie, Lascana, Leonisa, Lscn by Lascana, Montelle, Noblesse Oblige, Panache, Pepper, Rolling, Rya Collection, SAPPH, Simone Pérele, Soreil Lingerie, Tusq, and Vesey. The venue’s sunset backdrop provided the perfect setting to celebrate the Spring 2026 season, extending the day’s momentum into a memorable evening where fashion was celebrated in a one-of-a-kind setting.
DAY THREE
On the final day of Curve, the show concluded with a dedicated focus on one of the industry’s most essential skills: fit. Attendees had yet another opportunity to attend the Fit Focus Class, led by fit expert Freddy Zappe, who shared the latest techniques in bra fitting, emphasizing how precision can transform the customer experience. The session was a perfect event to close out Curve’s Summer Edition – reinforcing the show’s commitment to education, empowerment, and elevating industry standards.
The Spring 2026 Edition of Curve New York came to a strong close, wrapping 3 days of dynamic programming, curated brand showcases, and most importantly, meaningful industry connections. From educational fit sessions to brand anniversaries, and engaging panels to a high-energy runway show, Curve delivered a well-rounded experience for exhibiting brands, buyers, top-tier media, and influencers alike. Attendees left inspired by the innovations on display, energized by emerging opportunities, and equipped with the insights and connections needed to propel both sides forward.
As the intimate apparel industry continues to evolve with every edition of Curve, the tradeshow remains at the forefront – offering an elevated platform where creativity, commerce, and community converge.
About Curve
Curve is the leading trade show for intimate apparel and swimwear in North America, with events in New York, Los Angeles, and Montréal. Top brands, buyers, & industry influencers come to Curve to create business relationships and learn about the latest fashion trends and industry shifts.The Curve Shows are produced by the Comexposium Group.
About Comexposium
Comexposium Group, a world-renowned event management company, proudly stands among the industry leaders in organizing events and fostering communities around professional activities and passions. With solid expertise, Comexposium offers a diverse range of over 150 events, catering to professional and general audiences, spanning more than 10 key sectors.
Whether in the realm of Retail, Digital, Healthcare, or Fashion, Comexposium distinguishes itself by creating exceptional experiences that bring together key players from each sector. Their extensive portfolio of events includes trade shows, exhibitions, conferences, and various innovative formats, providing a fertile ground for networking, exploration, and business opportunities.
Through their commitment to excellence and profound understanding of the needs of each community, Comexposium can deliver high-quality events tailored to the latest trends and constantly evolving demands. Their meticulous attention to detail is evident in every aspect of their productions, from impeccable finishes to rich and inspiring content. Comexposium Group is a dynamic force that drives the growth of the industries it serves. By bringing together key stakeholders, fostering exchanges, and creating development opportunities, Comexposium actively shapes the future of major sectors.
##
