Paris Fashion Week is about to make history. On September 30, 2025, thirty silver-haired Chinese “Golden Age” supermodels will walk alongside their European counterparts at La Galerie Bourbon, presenting the LARA Collection for SS26.
For the first time ever, mature Chinese models will hold 50% representation on an official Paris runway, breaking the industry’s age monopoly and spotlighting Oriental aesthetics on fashion’s most prestigious stage.
After an intensive three-month global search, only 30 Chinese Golden Age supermodels have been selected to join the official lineup for the LARA runway show during Paris Fashion Week on September 30, 2025. They will take the runway at the iconic La Galerie Bourbon steps from the Arc de Triomphe, presenting the LARA Collection alongside leading European models.
Before Paris, the group will also appear live on September 26 from the Lazio National Television Studio in Italy, starring in Dialogue on Chinese-Italian Clothing, a cross-cultural fashion broadcast streamed across Europe via satellite.
Launched in March 2025, the Golden Age supermodel initiative ignited a viral “Chinese GoldenStyle” trend across social media. With only 30 exclusive seats worldwide, this platform is the first official gateway for mature Chinese models to enter the global high-fashion circuit.
The cultural dialogue formed by the Sino Italian fashion show live broadcast on the Lazio TV satellite in Rome will once again attract European aristocrats, senior experts in Italian news and media, the Italian Golden Lion Award, Miami director team, and others to come to the studio for live viewing. As a national media outlet in Italy, Lazio Television has a live broadcast signal covering all of Europe. Its debut in March 2025 sparked a Chinese GoldenStyle social media craze. This Sino Italian design clash: Models will alternate between Italian designer wedding dress collections and Chinese non legacy Yunsha Huafu, achieving a “cultural resonance between silk and lace”.
Currently, the runway show and the Golden Ambassador global tour stand as the only platforms where mature Chinese models are formally recognized on the international stage during Paris Fashion Week. With a strict global quota of just 30 seats, competition is intense. For the China region, candidates undergo online interviews and designer evaluations, with only the most outstanding talents receiving official invitation letters to join this historic showcase.
The debut in March 2025 is officially defined as an atypical sample of China’s cultural industry going global. As a key international project of the Golden Age Health Culture and Art Awards, it has received support from organizations such as the All China Federation of Trade Unions and the China Aging Development Foundation. This tour will continue to undertake the mission of “cross civilization dialogue through clothing as a medium”.
The March 2025 debut has been hailed as a groundbreaking example of China’s cultural industry stepping onto the global stage in a wholly new way. As a flagship international initiative of the Golden Age Health Culture and Art Awards, the project has earned backing from major organizations, including the All-China Federation of Trade Unions and the China Aging Development Foundation. Carrying forward its mission, this tour continues to champion a vision of “cross-civilization dialogue, with fashion as the medium.”
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