Today, Cecilie Bahnsen is pleased to announce an exclusive collaboration with ASICS, coming together to launch a collection of trainers, re-interpreting ASICS’ GT-2160 style. Following the highly anticipated capsules of hand-embellished trainers developed between the brands, this collaboration continues to celebrate the intersection of everyday couture, movement and ease, combining Bahnsen’s intricate feminine DNA with ASICS’s technical expertise.
In launching this cherished project, Cecile Bahnsen has come together with regular collaborator of the brand, Japanese photographer Takashi Homma, to create a captivating visual showcase of the Cecilie Bahnsen x ASICS collaboration. The campaign captures the essence of the collection with images of a girl gracefully moving through Tokyo at twilight, donning the ASICS trainers and the Cecilie Bahnsen Fall Winter 2023 Collection. Inspired by a noir-ish, sci-fi feeling, the campaign exudes a sense of freedom as she navigates through the city, creating a mesmerising visual narrative.
Cecilie Bahnsen x ASICS
“Building upon an ongoing partnership with ASICS, this new collaboration continues to push the boundaries of Cecilie Bahnsen’s modern vision of femininity, interpreted through the lens of movement, motion, and mindfulness. Finding harmony between intricate couture detailing and hyper-feminine embellishments with ASICS’ technical and functional universe is an exciting design challenge that we welcome with each collaboration.”
– Cecilie Bahnsen
The campaign and collaboration was presented in a gallery style format during a pop-up event at Dover Street Market in Paris, coinciding with Paris Fashion Week. Taking place from June 21st to 24th, the pop-up featured large scale prints of Takashi Homma’s images, carefully displayed throughout the space. The presentation payed homage to the studied craftsmanship and passion invested in this collaboration, echoing the artistry behind each shoe. The trainers, exhibited on plinths in a raw space, created a striking contrast in merging Cecilie Bahnsen’s feminine universe with ASICS’s technical appeal alongside the visual campaign, resulting in a Gesamtkunstwerk experience.
The first of two drops of the Cecilie Bahnsen x ASICS collection will officially launch on ceciliebahnsen.com and MATCHES on July 5th. The trainers will be available in two colourways; black and white, priced at €190. With comfort and unique style sitting at the core of the collaboration, the trainer is constructed with a light, feminine and modern take on a Mary Jane shoe, where transparencies and florals are paired with everyday couture.
ABOUT CECILIE BAHNSEN
Cecilie Bahnsen is a Danish womenswear label that offers an unexpected and timeless expression of modern femininity. Drawing on a rich history of design quality, Cecilie Bahnsen combines sculptural silhouettes with couture techniques, reinterpreting this with a modern approach. Operating at the intersection of couture and ready-to-wear to create luxury clothing, shoes, bags, and accessories for everyday wear.
ABOUT ASICS
ASICS is a Japanese activewear brand with over 70 years of experience in producing products specifically catered to movement. The name ASICS, translates to “Sound Mind, Sound Body” (ASICS = Anime Sana In Corpore Sano). The brand prides itself on advocating for movement in support of mental well being, since its inception, as it continues its mission to Uplift Minds through movement. The brand is renowned for its superior technology which is effortlessly translated into ultimate comfort and unique style.
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With love,
FWO
