EDIT SwimShow x Curve took place on October 27 and 28 at Mr. C Coconut Grove, presenting a curated mix of swim, resort, lingerie, and intimate apparel brands. Alongside a boutique-style show floor, SwimTalks returned with a panel that explored the focus of Miami as an international market for swim & resortwear. This new partnership positioned Miami as a year-round hub for fashion and lifestyle markets.
SwimShow, The longest-running swim and resortwear trade show in the United States expanded its platform this fall with EDIT SwimShow x Curve, a collaborative event with the intimate apparel tradeshow Curve, held on October 27 and 28 at Mr. C, Coconut Grove. The new EDIT show delivered a highly curated environment that connected swim, resort, lingerie, and intimate apparel brands with top retailers, buyers, and media, presenting a mix of SS26, resort, and immediate collections.
EDIT SwimShow x Curve
Positioned as a complementary market to SwimShow’s flagship summer event, the inaugural edition of EDIT offered a focused, boutique-style experience that emphasized discovery, niche collections, and cross-category opportunities. The partnership with Curve brought a fresh dimension to Miami’s fashion calendar, uniting two leading trade show organizers in a successful joint effort that spotlighted the intersection of swimwear and intimates.
Elevated Curation and Global Participation
EDIT SwimShow featured a curated lineup of brands that embody innovation, craftsmanship, and style across swim, resort, accessories, lingerie, and loungewear. This October market served as a strategic opportunity for buyers to source capsule collections, immediate and pre-season deliveries, along with discussions with brands surrounding holiday-ready assortments, while brands gained a platform to test new concepts with key industry decision-makers. Exhibiting brands included Vitamin A, Michael Kors, Kate Spade New York, Carmen Marc Valvo, Chantelle, Luli Fama, Leonisa, Onda de Mar, Vince Camuto, Helen Jon, Lauren Bentley, America & Beyond, Lida, Muche et Muchette, Touché, Le Club, Rio de Sol, Sunny Mare, Salty Mermaid, Perlavera, Salrosa, Z&L Europe, Madeleine Fig, Cappuccini, Laura Escobar, Sand Mother, Milo, Piccola, Made on Grand, Miami Chains & Co., Zemra.
Strategic Collaborations
EDIT SwimShow x Curve reflected SwimShow’s continued commitment to fostering partnerships that expand reach and create meaningful growth opportunities for brands. By uniting the swim, resort, lingerie, and intimate apparel communities, the event cultivated new synergies across categories and reinforced Miami’s position as a dynamic, year-round hub for fashion and lifestyle markets.
This year’s edition introduced a series of engaging activations designed to connect and inspire. Highlights included a SwimSocial Hour in partnership with LALO Tequila, a rejuvenating sound bath experience led by local Miami instructor Alma Frequenz, and a post-class indulgence featuring Repêchage Hydrating Masks to help participants start their day feeling refreshed and revitalized. The event also featured the Radiate Happy Hour, sponsored by Radiate Kombucha, which brought together designers, buyers, and industry leaders for a refreshing and uplifting networking experience.
Mana Fashion Services presented a curated selection of Biscayne Showroom brands, including Milo, Touche, Laura Escobar, and Onda de Mar, at EDIT SwimShow x Curve, underscoring the show’s dedication to supporting both emerging and established designers. By showcasing its diverse portfolio, Mana Fashion reinforced Miami’s growing role as a global fashion hub and highlighted the powerful alliance between local talent and international markets.
International participation continued to be a cornerstone of the event, with brands from Latin America, Europe, and the U.S. showcasing their collections. Attendees experienced a compelling mix of legacy labels and rising designers shaping the future of resort, swim, and intimate fashion.
SwimTalks Panels
EDIT SwimShow x Curve hosted a special edition of SwimTalks on the first day of the show, moderated by Natalija Dedic Stojanovic, co-founder of Paraiso Miami Swim Week. The panel, “How Miami Has Catapulted Brands in Resort and Swimwear Through Retail Partnerships,” featured Greg Hanimian of Luli Fama, Sheena Goldhage of Nā Lei Boho Clothier, Judy Stein, Executive Director of SwimShow, and John James Muller, Founder of John James PR.
Panelists discussed Miami’s growing role as a global hub for swim and resortwear, sharing insights on how the city’s culture, retail landscape, and collaborative community help brands thrive. The conversation highlighted the importance of partnerships, experiential retail, and local engagement in shaping the future of resortwear.
The session drew strong attendance from buyers, designers, and media, reinforcing SwimTalks as a leading platform for industry connection and learning.
A Boutique Trade Show Experience
Unlike large-scale markets, EDIT SwimShow was designed to be an intimate, highly curated experience that prioritized quality connections, elevated presentation, and efficient sourcing. It served as a staycation for buyers and brands alike, featuring streamlined show layouts, premium amenities, and targeted programming. EDIT SwimShow ensured that every interaction was purposeful and impactful.
EDIT SwimShow x Curve invited retailers, press, and industry professionals who experienced the new show this October. Pre-registration included access to the EDIT digital platform for brand previews, appointment scheduling, and more.
Learn more on www.swimshow.com and www.curve-connect.com
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About SwimShow:
With four decades of expertise, SwimShow remains the leading global platform in swimwear, where the best in the business gather to network, exhibit, and preview next season’s trends. Held annually at the Miami Beach Convention Center, SwimShow showcases the full range of swim lifestyle categories, including beachwear, resort wear, men’s, children’s, and accessories. Drawing over 7,500 buyers, designers, press, influencers, and stylists from more than 60 countries, SwimShow continues to introduce fresh brands and foster business opportunities that shape the swimwear industry’s future.
About Curve:
Curve is North America’s leading trade show for intimate apparel and swimwear, with events in New York, Los Angeles, and Montreal. It brings together top brands, buyers, and industry influencers to network, discover upcoming trends, and build business relationships. Curve is produced by the Comexposium Group. Comexposium is a global leader in event organization, producing over 150 events across industries such as fashion, retail, digital, and healthcare. Known for creating high-quality, impactful experiences, Comexposium connects professionals and communities through trade shows, conferences, and exhibitions worldwide.
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