Staged at Paris’s Palais de Tokyo, CONCEPT KOREA stage a group show showcasing BONBOM and RE RHEE SS26 Collections
BONBOM presented his SUMMER 26 collection on 30 September at 2pm(CET) at the Galerie Haute, Palais de Tokyo, Paris.
This is the BONBOM’s first runway in Paris. The lookbook of the SU MMER 26 is also shoot at the Rave Club in Paris located in the Pigalle area. The visual/styling director is Bet sy Johnson(@betsyjohnson_). This was the second season working with Betsy Johnson. Below is the explan ation on the two points of view inside this collection.
First, director Bonbom focus on the core figure(muse) of the brand. Who makes him personally appealed? He figured out people who have contrasting sides make him feel intrigued. Conservative and Vulgar at the s ame time. Especially if someone dressed in conservative wear which we can normally think in the wardrobe of the madame (midi skirt, pleated skirt, pearl necklace, broaches, tweed, kitten mules, blouse, floral patter n, fan, umbrella etc.) show their unexpected punky attitude and taste, he always got captivated by that cha rm of reversal things. Also, when someone very much punky (tattoos on whole body, piercing a lot, not bein g afraid to expose body, strong make-up, wearing sexy slip dresses) reveals conservative side (philosophy, value) it also becomes very interesting moments for him.
Secondly, he focused on the consistent research on the Motorbike, Horse-riding and Fetishism. People who are enjoying speed. People who are thrilled to have the moment of Dopamine exploding. Director Bonbom f ocused on the similarities between horse riding equipment and human sexual equipment such as harness. And also, the similarities between Biker suit and the Fetish-wear. The most of the human sexual equipment and the horse-riding equipment are made in leather or in metal. Bonbom always been obsessed with Biker wear. The most appealing feature is the silhouette. The muscular arm and thigh silhouette, padded shoulde r and fitted waist. As his father is anatomist, he might be fascinated on the human body and this has conne cted to the love toward the clothes making the silhouette (muscle, fat and bone) being exaggerated.
Whenever he wore the Biker-wear, it made him confident. Empowering feeling and arousing the feeling of b eing mature and masculine. He liked how the biker made his body look. The more cutting we have, the mor e possibilities to express the sophisticated muscle shapes. As the corset and biker detail have consistently been the theme of brand core, he wanted to overlap on the similarities (in function-wise) between the cors et and the biker-wear as well.
RE RHEE SS26 PRACTICAL POET
Writing a poem is
drawing out the silent emotion
lost amid the world’s nagging noise.
We choose garments over words,
stitching our untold feelings
into the rational structure of clothing—
tucking one unforgettable feeling inside.
A sensibility that survives reality.
Emotion, always,
moves slower than speech.
A fragment of life
we inscribe on fabric—
upon the cloth, silently, enduringly.
Meaning can hinge
on a single button,
and hope will often
hide deep within a pocket.
This is someone’s poem—
one who gives dreams,
yet walks, eyes never closed,
sewing meaning into every step—
a dreamer’s testament.
Clad in verse,
we live our reality.
Concept Korea is a national K‑fashion promotion platform led by Korea’s MCST and KOCCA. Launched in 2010, it spent 14 years on the official NYFW schedule and moved to Paris Fashion Week in 2024, carr ying an integrated runway, networking and sales playbook.
As the country’s largest and longest-running initiative of its kind, Concept Korea leverages deep institutional know-how to firmly position Korea’s leading designers on t he world stage.
##
