SUGAR Y SAL was born from a deep-rooted desire to empower self-expression and celebrate individual authenticity. Inspired by a circle of friends who embrace their true selves, the brand emerged as a tribute to freedom and ownership of personal identity.
Founded on the belief that style is a narrative, not just a choice, SUGAR Y SAL. crafts garments that serve as narrative tools, weaving together the unique stories and identities of its wearers. Rooted in three core principles — Emotionally Evocative, Dynamically Fluid, and Artistically Expressive — SUGAR Y SAL. offers a unique approach to fashion that resonates with individuals on a personal and meaningful level.
SUGAR Y SAL. celebrates the dynamic interplay between life and style, honoring the past, present, and future. Every piece from SUGAR Y SAL. is meticulously designed to reflect the wearer’s journey of self-discovery and self-expression. The brand’s philosophy is embodied in its tagline, “Where every thread narrates,” signifying a commitment to empowering identity through fashion.
Sugar Y Sal
At SUGAR Y SAL., clothing becomes more than mere attire — it transforms into a bold declaration of one’s life’s journey, a canvas for personal saga. With each stitch, SUGAR Y SAL. encapsulates the rich tapestry of experiences that create a unique sense of style.
ABOUT THE COLLECTION
The AW 2024 collection embodies the daring contrasts of men’s fashion from 1910-1920, capturing the bold interplay between tradition and innovation. This campaign encapsulates the daring spirit and liberating power of self-expression inherent in SUGAR Y SAL’s brand philosophy. Each garment in the collection is a fusion of timeless elegance reimagined through modern creativity.
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With love,
FWO
