Black PR is Thrilled to Introduce Sugar Y Sal., a Fashion Label That Goes Beyond Clothing to Evoke Deep Emotional Connections and Celebrate Self-expression Through Style.

SUGAR Y SAL was born from a deep-rooted desire to empower self-expression and celebrate individual authenticity. Inspired by a circle of friends who embrace their true selves, the brand emerged as a tribute to freedom and ownership of personal identity.

Founded on the belief that style is a narrative, not just a choice, SUGAR Y SAL. crafts garments that serve as narrative tools, weaving together the unique stories and identities of its wearers. Rooted in three core principles — Emotionally Evocative, Dynamically Fluid, and Artistically Expressive — SUGAR Y SAL. offers a unique approach to fashion that resonates with individuals on a personal and meaningful level.

SUGAR Y SAL. celebrates the dynamic interplay between life and style, honoring the past, present, and future. Every piece from SUGAR Y SAL. is meticulously designed to reflect the wearer’s journey of self-discovery and self-expression. The brand’s philosophy is embodied in its tagline, “Where every thread narrates,” signifying a commitment to empowering identity through fashion.

 
Sugar Y Sal

At SUGAR Y SAL., clothing becomes more than mere attire — it transforms into a bold declaration of one’s life’s journey, a canvas for personal saga. With each stitch, SUGAR Y SAL. encapsulates the rich tapestry of experiences that create a unique sense of style.

ABOUT THE COLLECTION

The AW 2024 collection embodies the daring contrasts of men’s fashion from 1910-1920, capturing the bold interplay between tradition and innovation. This campaign encapsulates the daring spirit and liberating power of self-expression inherent in SUGAR Y SAL’s brand philosophy. Each garment in the collection is a fusion of timeless elegance reimagined through modern creativity.

##

Learn More

@sugarysal.store

With love,

FWO

Follow Fashion Week Online® on Instagram for exclusive content

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

You may also enjoy ...

Introducing Patt London – The Bag Brand Redefining Elegance & Individuality

Black PR is thrilled to introduce PATT London: A brand that seamlessly blends timeless leather heritage with a bold, modern, and vibrant aesthetic. ABOUT PATT...

ERROR NYC Unveils 2025 Collection “MIS;TAKE #1: INUIT” at New York Fashion Week

ERROR NYC unveiled its highly anticipated 2025 Collection, MIS;TAKE #1: INUIT, at New York Fashion Week on Wednesday, February 5. This groundbreaking collection serves...

Flying Solo Showcases Top Emerging Brands at NYFW in Canoe Studios

Flying Solo, the renowned platform for emerging brands, once again made waves during New York Fashion Week, presenting a dynamic showcase featuring more than...