Fashion definitely affects us. Even those who vehemently deny this and try not to follow trends are lying to themselves and others.
If you want to avoid wearing fashionable clothes entirely, you still need to know what is currently in fashion. In other words, designers, stylists, and fashion editors guide our lives, behaviors, and principles.
However, fashion magazines and the fashion world as a whole are subject to a set of unwritten but strict rules, whether they want it or not.
Below are the top fashion secrets that will help you get to know and understand the fashion industry better.
Inside Fashion Magazines: What Editors Don’t Want You to Know
1. Editors blind to fashion trends
Fortunately, they don’t need to. Their subordinates, editors, stylists, photographers, and art directors are required to understand fashion. The editor-in-chief skillfully guides their actions, reaping the fruits of success or punishing failures. In other words, the editor-in-chief is a politician.
Of course, there have been cases in fashion history when fashion-savvy editors or stylists held senior positions in magazines. But, as fashion history bears witness, they could not hold this position for long if they did not abandon their passion for fashion for the sake of a passion for politics.
2. Fashion is a secret subculture
Just like punks, goths, surfers, snowboarders, skydivers, and any other gated community. It has its own dress code, its own slang, its own rules of conduct. Some people find this extremely interesting (and these people are trying their best to get inside the world of fashion and gloss), while others do not accept it (and as a result, the book “The Devil Wears Prada” is born).
In any case, when you encounter an editor, stylist, or designer, be mentally prepared for the fact that these people live in a parallel universe, so to speak.
3. Fashion dwells in tomorrow
Clothing collections for the autumn-winter season are presented in January of the previous year. Spring-summer collections are presented in early autumn, and New Year’s issues of magazines begin preparation in September. All this leaves a certain imprint on the worldview of the fashion audience: they are not with you, “here and now,” but there, in the future, “where it is already fashionable.”
4. Editors in fashion live a life of travel
If you think that your friend, who has already visited more than 50 countries, is an avid traveler, then you are mistaken. Fashion editors are the ones who can really break even the records of the most seasoned travelers. On average, the number of trips for the fashion industry can number more than 100 per year. These are mainly Europe, the U.S., and Asia. However, it’s not uncommon for fashion editors to travel to Africa, Australia, and even Antarctica for inspiration, shooting, and press tours.
On such trips, it is important for them to be in touch around the clock and to have stable Internet at hand, even in the most remote corner of the world. That’s why they use eSIM, a fully digital SIM card that allows them to use a virtual number or mobile data in more than 160 countries around the world. This can be a virtual number in the U.S. or eSIM Plus Canada virtual phone number, as well as a data package for Europe or a specific country. Thus, being in touch is easier, more profitable, and more stable.
5. There are no fashion trends
Nevertheless, if you manage to speak with a fashion specialist, they will make it clear that fashion does not change as frequently as magazines and designers claim. There are no fresh trends waiting to be discovered — until they fully use the current trend, for example, the style of the 1980s, they will not move on to the next one, such as the style of the 1990s.
This advice is worth a lot: now you don’t need to completely update your wardrobe every season, you can easily limit yourself to iconic accessories.
6. Women’s clothes: pricier and lower quality than men’s
Another closely guarded secret of the fashion world: the creators and manufacturers of women’s clothing work with the attitude that their product will certainly find its customer, and the customer will not be outraged that this product is momentary in terms of fashion and not durable to wear.
However, this approach doesn’t apply to men. Even if they are obsessed with fashion, men are enviously practical in replenishing their wardrobe: a thing should be of high quality, made for centuries, and keep its marketable appearance.
– Don’t you believe it?
Go to any store of a brand that produces both women’s and men’s clothing: how much poorly tailored but “relevant” junk is in the first case, and how well-made shirts, sweaters, jackets, coats, and shoes are in the second.
7. Behind the glamour, fashion insiders dress unremarkably
Black, unmarked, comfortable — that’s what the fashion public wears every day. What you see in the photo reports from fashion weeks and other fashion events are a few freaks, numerous “fashion and style icons”, and the employees of fashion magazines who hardly forced themselves to dress up for such an occasion. If you know someone who shines with an original wardrobe every day, they either dream of entering the fashion world or have just arrived and still cannot believe their luck.
The explanation for this phenomenon is the simplest: when you spend your life surrounded by tons of fashionable clothes, you stop appreciating them.
Conclusion: Fashion Isn’t Made by Designers — It’s Made by You
In the good old days, fashion designers locked themselves in their studios and created, created, created… Today, fashion houses and designer brands simply buy catalogs of future trends that are developed based on trend-hunters’ forecasts. These hunters travel the world, attend youth gatherings and nightclubs, walk the streets, look around, memorize, and take pictures. Then they analyze the street trends, isolating from them what will be fashionable in a couple of years.
