Global fashion powerhouse, Oh Polly Swim, made waves with its runway presentation at Miami Swim Week on Friday, 31st May 2024. The highly anticipated show took place at 10:00 PM in the Paraiso Tent at The Collins Park, Miami Beach, FL, where the brand showcased 19 unreleased looks on the 80ft runway.
FWO’s Daneila Uribe caught up with Oh Polly events manager Taymir Terrell backstage at the Paraiso tent to find out more about the latest collection, which features a variety of head-turning looks, both sizzling and cool.
Backstage Interview
Q: Hi Taymir! Tell us about the inspiration for this season’s collection?
We are so excited to showcase this collection, and there are actually two! Our first one is inspired by tropical views: it’s a vibrant, it’s fun. And our second collection features stunning pearl details. It’s a little different in the sense of being a little more serene; lots of pastels, aqua tones, and more calming sunrise energy, much like the sunrise in Miami Beach.
We are so excited to showcase this collection, and there are actually two!
Q: I love it. Oh Polly is know for turning heads. No matter who’s wearing it, you’re going to stand out So, what shapes and body silhouettes are you using that are going to make anybody stand out?
We have a variety of cuts. The beading on the pearl collection is really fun, and showcases different elements that sit together nicely. We have thicker bottoms, bottoms that feature those special embellished details, and then a hardware collection that has a variety of cuts and sizes, whether it’s a one piece, more of a cheeky bottom, or something with more coverage.
Q:What’s your favorite piece of the collection we’re about to see, if you have one?
Oh my goodness, that’s such a hard question! I love them all so much! Probably the very last one. It’s giving bridal. Brides are going to love this one. It’s not bridal exactly, but if I was getting married, this is what you would see me in.
Oh Polly Swim
Photos: World Red Eye
About the Show
Models were dressed in swimwear from two visually striking collections, due to be released this summer. The first, a collection of vivid mix-and-match bikini sets rendered in color-pop hues, from raspberry pink to pear green and ocean blue, echoing the appearance of tropical landscapes, and elevated with custom-developed hardware, including statement O-rings and shell charms.
The second, a selection of swimwear crafted from all-new high-shine satin fabric in light pastel hues, inspired by the serenity and calm of cotton candy skies at sunrise, with coordinating cover-ups ranging from timeless sarongs and shirts to a playful draped mini dress, a cut-out ruched skirt and two maxi dresses, offering a complete and head-turning holiday wardrobe.
The brand demonstrated its signature artistic prowess with a variety of must-have swim silhouettes elevated with cut-out elements, custom detailing, and premium fabrications, including high-shine lycra and swim satin. Shapes ranged from classic triangle, bandeau, sweetheart, and scoop-neck styles to multi-wear and crossover designs that are in keeping with the brand’s keen creative eye and commitment to reinventing the wheel.
Following its recent rebrand, Oh Polly Swim’s presence at Miami Swim Week marks another significant milestone, as the brand continues to share its values of innovation, inclusivity, and empowerment, as well as making waves within the fashion industry at a global level.
The pieces shown on the runway will be released throughout the summer and available to shop exclusively on www.ohpolly.com.
ABOUT OH POLLY
Oh Polly is a rapidly growing pure-play fashion brand selling women’s clothing internationally. They have offices in Glasgow, Liverpool, London, Los Angeles, Dhaka, and Guangzhou, with over 350 employees in the UK and 1500 directly employed worldwide. With a social-first business model centered around industry-leading Instagram and TikTok accounts, the brand delivers affordable, high-quality clothing built around an ethical supply chain. In 2019, Oh Polly was ranked as the 5th most social media engaged clothing brand within the UK and by March 2024, they had a combined following of over 9 million people. This puts them among the fastest-growing fashion brands within the UK. Visit www.ohpolly.com for more information.
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Learn More
ohpolly.com
Paraiso Miami Beach
Miami Swim Week news
With love,
FWO
