Area Spring 2019: New York Fashion Week

Area NYFW FW19

For Spring/Summer 2019 we started immersing ourselves in Polish dance costume folklore.

Instead of using classic materials like wool and yarn, we started embroidering with various plastic beads and trinkets. This created an unexpected fusion of heritage and folklore and gave the garments a Chinatown-like flair. We developed a print which pays homage to a cover of the first Japanese gay magazine called Barazuku (which translates to “The Rose Tribe”). The prints rich and fresh colors were a starting point for the color story which includes aqua, green, and rose.

Area: NYFW FW19

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This playful cultural exchange brought our research to Czech toy designer Libuse Niklova. The bold, graphic, and colorful blown up shapes started our journey in playing with volume. We started cutting our patterns to mimic inflation. Inflated folklore dolls are re-imagined in sheer organza with regal embellishments that evoke early 60s couture.

The set featured an inflated cloud installation by Pneuhouse Projects.

For evening wear, our starting point was Nina Simone’s fishnet crochet performance looks. Simple yet sensual, they resemble fluid armor. We developed a dress fully constructed of fine crystal strands with exaggerated fringe, a hybrid between jewelry and clothing.

As well this season, we are very excited to announce a partnership with Bertoni, a heritage Italian leather goods house. As do we, Berotoni strives to give every piece its own personality and identity. Each bag in the collection was given the name of an iconic “mean girl” from American high school movies. The bags represent perfectly an uptown vision of our downtown sensibility.

The same playfulness and celebration of artificial shine is evident in our ongoing partnership with Teva, this season taking the form of the classic Teva shapes loaded with black crystal beads.


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