Annakiki Spring 2018: Milan Fashion Week

Annakiki Milan Fashion Week SS18

Represented by PGA.

Acell phone notification, followed by another, and then another. A rhythmic and persistent beat; the new frequency of our entire life system. Transforming a tool that is merely useful into something that is indispensable. In other words: Phoneaholism, the theme contemplated by Anna Yang for ANNAKIKI’s S/S collection.

On a mission to simplify our code of conduct, which is ultimately dictated by smartphones and social media, the designer has conceived an ultra provocative collection, which resonates with viewers as much in its conceptual implications as it does in its aesthetic form; a continuous interweaving of the two, in which each garment is both an expression of reality and an ironic admonishment to everyone who has unlearned the skill of observing it.

Annakiki: Milan Fashion Week SS18

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The collection is rich with vintage iconographic references, yet perfectly capable of portraying contemporary society. Indeed, graffiti, applied slogans, and third millennium cyber pop culture images instantly transport the viewer into the current-day frenzy of phoneaholism. The contrast of ‘80s-style silhouettes, envisaged for a bold colour palette, is exalted by asymmetries, ruches and transparencies, placing the looks in an indecipherable dimension suspended between past, present, and future.

the looks occupy an indecipherable dimension between past, present, and future

The colour red, denim, complementary pairings, and precious workmanship methods are just a few of the focal points of the collection. Eco leather trench coats, jackets featuring sequin inserts, and eveningwear dresses effortlessly interact with casual pieces, such as tops, T-shirts, and everyday trousers featuring the ANNAKIKI logo. An accessories line that includes shoes, bags, and caps completes the collection.

Colourful and contemporary, ANNAKIKI’s capsule collection created in collaboration with DISSONA, an innovator in the leather goods sector, takes an ironic stance on the main theme for S/S 2018: phoneaholism.

RGB icons and symbols appear like trademarks on every shoulder strap, pouch, and backpack. Unexpected and vibrant, they break away from everyday conventions to capture the gaze and attention of those who are too often distracted by smartphones. The manufacturing, materials, textures, and sartorial details all reveal the unmistakeable expertise of DISSONA, dictating the mood of the entire collection. Know-how that is fuelled by innovation and always targeting young talents. ANNAKIKI therefore becomes the perfect partner, and Milan – the beating heart of fashion and contemporaneity – the perfect stage.

RGB icons and symbols appear like trademarks

In 3.0 language, ANNAKIKI and DISSONA design ultra colourful mini handbags featuring Wi-Fi and pause symbols, shoulder straps with “stop phubbing” slogans, and “cursor” key chains. Eye catchers for all phoneaholics, who are used to icons and push notifications and are now forced to lift their gaze to take note of their surroundings. A concept that highlights even more profoundly the paradox of a society that is only capable of concentrating when distracted.

The capsule collection, featuring a contemporary and decidedly pop undertone, maintains an artisanal soul supported by avant-garde, high temperature and silk-screen printing techniques.

The capsule collection will be available from the 23rd of September at


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