American Vintage Fall/Winter 2020

American Vintage Fall/Winter 2020

Represented by Guitar PR & Advertising.

Lovers or friends. Parents or children. Brothers or sisters. This isn’t a campaign.

It’s the story of life. This autumn-winter 2020-2021, American Vintage continues its quest for intimacy by inviting photographer Julia Champeau to capture portraits of everyday men and women.

 
American Vintage

Against a white backdrop, these slices of life are immortalised in a studio. A father poses with his daughters. A little sister with her big brother. Friends in duos or trios. In these images, our eye lingers on a stance, an attitude, a gaze. We don’t overthink anything. We just observe. We laugh.

Authentic, tender and sometimes awkward, the gestures are imbued with gentleness. A creative response to the current context, the campaign focuses on the keyword of 2020: essential. For the first time, the city and countryside disappear, giving centre stage to bare, authentic and powerful reality.

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Learn More

@americanvintage_officiel
americanvintage-store.com

With love,

FWO

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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