Adidas Originals by Alexander Wang F/W 2018
Represented By OBCM.
This Fall, adidas Originals and Alexander Wang continue their reinvention of sports apparel and footwear with Season 4, dropping on November 14 at select retailers, adidas Originals and Alexander Wang flagship locations, as well as both brands’ e-commerce sites. This season, inspiration comes from recontextualizing, repurposing and elevating ideas and materials to transform them into a completely new collection.
For Wang, this means editing the most essential garments, graphics, and fabrics from past seasons of the collaboration and fusing them with iconic fragments from the adidas’ archive, some of which use a unique “photocopy” process — like a two-dimensional collage. Imperfect, off-kilter, and slightly disjointed, each piece bears Wang’s subversive signature style.
Season 4 drops on November 14
Adidas Originals by Alexander Wang F/W 2018
Track tops, dresses, shorts, puffers, and crop tops feature naïve seaming, contrasting inserts, spliced logos, upside-down brand flags, and other “wrong” details. These flaws are designed by Wang to connect the disparate eras — the before and the after, the past and the present. The collection is a commentary on the ephemeral nature of fashion and the ability to transcend time through use of technology.
The collection is defined by three stories: photocopy, disjoin, and AW essentials, each one featuring its own distinct take on track tops, track pants, shorts, tees, and dresses. The photocopy range melds Wang signatures with iconic adidas football jerseys. The disjoin series combines rich velour with jersey and nylon while playing with the adidas logo and branding. Finally, the AW essentials feature fundamental silhouettes created with mixed materials and referencing sports through iconic retro cut lines.
The collection is defined by three stories: photocopy, disjoin, and AW essentials
In footwear, the AW Skate Super revisits a tooling from Season 1, now combined with an adidas Superstar upper and trimmed with thick, 1980s-style laces. Its shell toe is turned inside-out to show its bar code. The chunky, ’70s-inspired Turnout Trainer is released in a new colorway while the AW Bball returns in a sleek, all-white style. The AW Puff Trainer pairs a multi-sport–inspired tooling with quilted uppers designed to resemble a puffer jacket. Finally, the AW Futureshell — first glimpsed on the Alexander Wang Spring/Summer 2019 runway — merges ’00s-era basketball materials with a ’90s-style silhouette. The shoe is defined by its distinct shiny, one-piece molded upper.
The Season 4 campaign takes the collection on a mock camping trip with model Anna Ewers. In a stark white studio, she seductively reclines on a series of custom-made outdoor gear — tents, sleeping bags, chairs, umbrellas — produced from scraps of vintage adidas Originals by Alexander Wang, a direct reference to the collection’s inspiration of repurposing. Photographed by Brianna Capozzi and styled by Haley Wollens, the imagery veers between the playful and the absurd while retaining Wang’s sense of wit and subversion.
The Season 4 campaign takes the collection on a mock camping trip with model Anna Ewers
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel –– adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About Alexander Wang
Alexander Wang was born and raised in San Francisco, California and later moved to New York City to attend Parsons School of Design. In 2005, after two years, he pursued the launch of his own label. In Spring 2007, it had evolved into a full Women’s ready-to-wear line and the collection was shown for the first time on the runway in Fall 2007.
In its essence, the Alexander Wang brand’s sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect. His collections have an unprecious outlook on fashion, and always reflect a sense of ease. He is renowned for his irreverent approach and for perpetually evolving and re-contextualizing the urban uniform.