A$AP Rocky & AWGE Unveil A New Fashion Brand, American Sabotage, in Partnership with Roc Nation and PUMA

Today marks a bold new chapter in fashion as A$AP Rocky and AWGE present, American Sabotage, a revolutionary brand that intertwines art and activism and presents a thought-provoking world of fashion where every stitch tells a story and every strap challenges the status quo. The debut runway show took place during Men’s Fashion Week in Paris, at The Hôtel de Maisons.

Taking a daring exploration into the pressing issues of our time through the use of ghetto expressionism, the collection consists of 30 meticulously crafted looks, by A$AP Rocky with design support from Joshua Jamal, Bede Marchand and Coucou Bebe. American Sabotage is a step into A$AP Rocky’s creative mind and his distinctive style, challenging the conventional definitions of fashion across diverse communities and cultures.

American Sabotage is more than just a brand–it’s a movement. We’re wrecking boundaries and making statements through every piece, reflecting the spirit and resilience of our communities. This is fashion with purpose, where art meets activism” – A$AP ROCKY

 
A$AP Rocky & AWGE

The footwear featured was provided by PUMA, and the sleek Olympian style from renowned eyewear, Ray-Ban. Shopify, who has been an integral part of A$AP Rocky’s creative output, allowing himself and millions of others to explore their entrepreneurial pursuits without compromise by providing reliable commerce infrastructure, was also an official sponsor along with automotive partner Alpine Cars. American Sabotage was also in partnership with Roc Nation, Hennessy, and Armand de Brignac.

The clear garbage bags were beanbag chairs from A$AP Rocky’s home furnishings brand, Hommemade, in collaboration with Crosby Studios, with the runway soundtrack from A$AP Rocky’s forthcoming album.

The eagerly anticipated collection will be available for purchase online at AWGE.com.

Show Credits:

Creative Director: Rakim Mayers
With Design Support by: Joshua Jemal and Bede Marchand, Coucou Bebe
Creative Consultant: Matthew Henson
Hair: Karim Belgrain
Make-Up: Ammy Drammeh
Nails: Can Tran
Production: Villa Eugenie
Music by: A$AP ROCKY
Sponsors: Puma, Alphine, Shopify, Ray-Ban, Hennessy, Ace of Spades

##

Learn More

awge.com

With love,

FWO

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

Fashion Vibes SS26 at Villa Clerici: Independent Visions of Light & Heritage

On September 27, 2025, during Milan Fashion Week, the historic Villa Clerici transformed into an exclusive stage. A place steeped in art and history welcomed...

LITKOVSKA Spring-Summer 2026 “(DIS)CONNECTED” Paris Fashion Week

LITKOVSKA “(DIS)CONNECTED” is a meditation on the fragile balance between belonging and detachment, visibility and invisibility, silence and voice. It draws on the philosophy...

Vautrait SS26 Collection Paris Fashion Week

Icollect as one might gather stamps, yet without the comfort of sequence or theme. Objects arrive as if summoned from different centuries: a sleeve once...