A Day’s March Unveils “El Poblenou” Campaign: Where City Meets Sea

A Day’s March proudly introduces “El Poblenou,” the latest addition to its Spring/Summer 2024 collection. Inspired by the vibrant El Poblenou district of Barcelona, where urban living harmonizes with coastal beauty, this collection seamlessly merges tailored sophistication with everyday comfort.

The “El Poblenou” collection features a range of meticulously crafted garments designed to elevate summer style. From refined wool blazers to breezy lyocell shirts and textured knitwear, each piece reflects a balance of elegance and ease. A Day’s March collaborated with esteemed, family-owned factories in Portugal, ensuring premium quality through mono-materials like wool, cotton, linen, and lyocell.

“We aimed to capture the essence of El Poblenou’s unique blend of cityscape and seaside charm in every garment,” says Marcus Gårdö, Co-Founder of A Day’s March. “This collection embodies our commitment to timeless style and exceptional craftsmanship.”

 
El Poblenou

Key highlights of the “El Poblenou” collection include:

  • Wool Blazers: Perfect for transitioning from day to night, these blazers combine classic tailoring with lightweight comfort.
  • Lyocell Shirts: Breathable and luxurious, these shirts offer a relaxed yet refined look for warm days.
  • Textured Knitwear: From lightweight pullovers to short sleeved polos, the collection showcases knitwear that adds depth to any outfit.

Discover the full “El Poblenou” lookbook and explore the effortless elegance of A Day’s March Spring/Summer 2024 collection, available now at https://www.adaysmarch.com/us].

To celebrate the launch of the “El Poblenou” campaign, a private dinner was held at the popular Lower East Side venue, Bar Valentinas, with notable attendees including:

  • Anita Jane
  • Chelsea Peng
  • Hannah Traoré
  • Kayla Evans
  • Lauren Malanga
  • Nicolaia Rips
  • Freya Drohan
  • Avon Dorsey
  • Oj Wlliams
  • Chevy Wolf
  • Jess Xu
  • Trevor Swain
About A Day’s March:

Founded in 2014 by Marcus Gårdö, Pelle Lundquist, and Stefan Pagréus, A Day’s March epitomizes timeless style and enduring quality. Drawing inspiration from Italian tailoring, American sportswear, and Scandinavian minimalism, the brand offers premium essentials for men and women. With a global online presence and flagship stores in major European cities, A Day’s March continues to redefine contemporary fashion.

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With love,

FWO

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Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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