by Louisa Gabriel
Louisa Gabriel is a styling industry expert and is the founder of The Style Academy International, an internationally recognized online training school for personal stylists.
Breaking into the fashion industry can be both thrilling and overwhelming. As a new stylist, you’re navigating a world filled with creativity, trends, and an ever-changing landscape.
While there’s no one-size-fits-all guide to success, understanding some of the industry’s hidden truths can give you an edge.
Here are seven fashion industry secrets every new stylist should know.
1. Networking is Your Golden Ticket
In the fashion industry, who you know often matters as much as what you know. Building a strong network can open doors that skills alone might not. Attend industry events, fashion shows, and workshops.
Engage with influencers and industry leaders on social media platforms like Instagram and LinkedIn. Don’t be afraid to introduce yourself and follow up with a personal note. Remember, the fashion world is small, and your reputation will precede you.
2. Trends Come and Go—Style is Timeless
It’s easy to get swept up in the latest trends, but as a stylist, it’s essential to develop a keen sense of timeless style. Understanding the difference between fleeting trends and enduring fashion is crucial.
While trends can give your work a contemporary edge, mastering classic styles ensures longevity in your career. Educate yourself on the history of fashion, and draw inspiration from iconic designers and timeless pieces.
3. Attention to Detail Sets You Apart
In the fashion industry, details are everything. From the fit of a garment to the choice of accessories, the little things can make or break a look. Cultivate a meticulous eye for detail.
This extends beyond clothing to include makeup, hair, and even the ambiance of a photoshoot. When styling for clients, always consider how the entire look will photograph, and never underestimate the power of a perfectly placed accessory.
4. The Power of a Portfolio
A strong portfolio is your best marketing tool as a personal stylist or a fashion stylist. It showcases your unique aesthetic, creativity, and versatility. Invest time in building a diverse portfolio that highlights your skills across various styles and settings.
Collaborate with photographers, models, and makeup artists to create high-quality images that reflect your brand. Keep your portfolio updated and tailor it to suit the client or job you’re targeting.
5. Stay Ahead with Continuous Learning
The fashion industry is ever-evolving, and so should you. Stay ahead by continuously learning and adapting to new trends, technologies, and techniques.
Take fashion and styling courses, attend fashion weeks, read industry publications, and follow leading designers. Being knowledgeable about the latest developments in fashion will keep your work fresh and position you as an expert in the field.
6. Client Relationships are Key
Building strong relationships with clients is fundamental to your success as a stylist. Listen to their needs, understand their preferences, and exceed their expectations. Personalization is key—what works for one client might not work for another.
Establish trust by delivering consistent, high-quality work and maintaining open communication. A happy client will likely refer you to others, which can significantly expand your business.
7. Know Your Worth—and Charge Accordingly
One of the biggest challenges for new stylists is setting their rates. It’s essential to know your worth and not undervalue your services. Research the industry standard for personal stylists and fashion stylists in your area and experience level.
Factor in the time, effort, and resources required for each job. Remember, while taking low-paying gigs to build experience is tempting, consistently undercharging can undermine your value in the long run.
Conclusion
Starting as a new stylist in the fashion industry can be daunting, but by understanding these seven secrets, you can navigate your career more strategically.
Remember, success in fashion isn’t just about creativity—it’s about networking, continuous learning, and understanding the business side of the industry.
With dedication and the right approach, you can carve out a successful and fulfilling career as a stylist.
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With love,
FWO
