3.PARADIS invites you on an enchanting journey with its Spring-Summer 2025 collection,
where borders blur and identities blend, celebrating the essence of individuality and the thrill of discovery.
Emeric Tchatchoua, the creative director of 3.PARADIS, weaves his personal narrative into this groundbreaking collection. Born and raised in Paris to Cameroonian parents and having moved to North America as a teenager, Tchatchoua’s life is a rich tapestry of French, Cameroonian, and North American influences. “This blend of experiences has enriched my soul, instilling a love for what is different and helping me forge a unique identity. In our globalized world, many people share this journey. Our new collection mirrors this voyage and celebrates the beauty of our intertwined worlds.”
Inspired by the intricate dance of various cultures, this collection embodies the spirit of those who transcend conventional boundaries to create their own realities. Bold patterns, innovative volumes, and a fusion of textures inspired by global traditions come together, capturing the essence of individuality and adventure.
3.Paradis
Collaborating closely with French artist Johanna Tordjman, whose evocative artworks grace this collection, 3.PARADIS captures the essence of cultural fusion through visual storytelling. Each piece is not just fashion but a canvas of narrative, blending Tordjman’s artistry with Tchatchoua’s multicultural perspective.
In partnership with Teintures de France by Serge Houazi, a bastion of French savoir-faire and excellence, 3.PARADIS accesses cutting-edge technology and fashion innovation. This collaboration enhances the collection with meticulous dyeing techniques and sustainable practices, elevating each garment to a symbol of craftsmanship and modernity.
Each piece in this collection is a reflection of the diverse and rich tapestry of experiences that shape us. Every garment tells a story, a story of courage, exploration, and the embrace of the unknown.
The collection also honors unity through sport and the upcoming Paris Olympic Games with a series of significant collaborations, including one with the NBA. Additionally, 3.PARADIS, Paris Saint-Germain Football Club, and Jordan Brand unite to celebrate the 12th league title of the world-renowned football club.
Layered with references, double entendre, and symbols, 3.PARADIS’ collection is a poetic marriage of fabrics, textures, finishes, and details. Each piece is imbued with symbolism, reminding us that our differences are our strengths, and our unique stories are what make us beautiful.
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With love,
FWO
