Fashion Haining Milan Fashion Week FW18

Milan, 23 February 2018. The Milano Moda Donna calendar widens with a new element in the name of the international manufacturing excellence. With the Fashion Haining event, the haut de gamme products of leather & fur made in Haining are presented in Italy-Europe for the first time. This city, considered as one of the leading district in China, is the headquarters of the most important companies and brands of high-end leather & fur.

The project is decided, conceived and curated by HCLC-Haining China Leather City, a service company established in 1994 which has promoted the development of the local fur industry, contributing to make the city of leather the core sector par excellence, including trends in China.

Fashion Haining: Milan FW18

During the happening, on stage inside the Palazzo Serbelloni, a Milan historic neoclassical building, Haining and HCLC present themselves to the international fashion and made in Italy thanks to an agenda full of initiatives. Among the participants, the direct involvement of Paolo Panerai, founder e CEO of Class Editori, Mario Boselli, President of Istituto Italo Cinese and Honorary President of CNMI-Camera Nazionale della Moda Italiana, of the organizations of the Chinese city Haining and the HCLC board.

The district symbol of leather & fur manufacturing will unveil the productive skills and strengths of local industries, thanks in part to a video introduction. Besides, the foundations for new business and cooperation between Italy and China opportunities will be laid down in the name of leather fashion in a deluxe style.

One of the aim of Haining China Leather City is the establishment of a communication bridge between the tricolour industry and that of the former Celestial Empire, integrating Italian creativity with Chinese expertise in terms of research, development and production, meant to help Italian companies to develop this specific segment in the People’s Republic.

After the presentation, particular attention will be focused on the best Haining creations, thanks to the creativity of the two most important leather brands of the district. Xuebao and Foor, these are the two big names, will be the protagonists with a celebratory show which will bring on the catwalk the leather & fur womenswear proposals fall winter 2018/19.

“We are proud to present for the first time, in a such important platform known internationally, as Milano Moda Donna,” said Dr. Yueming Zhang, president of HCLC. “The two brands Xuebao and Foor are the symbols of how the productive sector of a city could become the symbol of the manufacturing excellence.”

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FWO