ROOTED IN ORIGIN, EXPANDING INTO ONE UNIVERSE
During Paris Men’s Fashion Week 2026, MAM unveils its first fashion show, marking the brand’s evolution into a fashion and accessories house presenting jewelry, bags, and clothing within a unified universe.
More than a runway, the show unfolds as a journey through the universe’s consciousness. Inspired by galactic civilizations and universal archetypes, the show unfolds beyond the boundaries of the visible world. Conceived as a progressive awakening, the performance moves through six interconnected civilizations, each representing a distinct energetic center expanding from a single origin: GAIA.
A monumental chrome-finished GAIA, MAM’s avatarsculpture, anchors the runway at SOLUM Paris, transforming the space into a futuristic temple suspended between the ancestral and the unknown. From heartbeat and darkness to light and illumination, the show unfolds as a progressive ascension through different energetic states, moving from grounding and instinct toward consciousness and transcendence.
MAM
The experience begins with ANDROMEDANS, the civilization of origin and the first manifestation of GAIA within the MAM universe. Rooted in grounding energy, it represents life force, stability, connection to Earth, and the beginning of all creation.
FELINES embodies desire, sensuality, instinct, and creative manifestation. A world driven by passion, attraction, feminine force, and the power to create through emotion and inner fire.
CARIANS, developed by MAM in collaboration with CUPRA, the Barcelona-based automotive brand known for its progressive design and high-performance spirit, represents movement, confidence, and personal power. Inspired by CUPRA’s high-performance philosophy, the civilization channels precision, determination, and forward momentum.
The show also marks the launch of the first MAM x CUPRA men’s jewelry collection: sculptural wearable objects translating the CUPRA universe into bold metallic forms while introducing a new masculine jewelry language for MAM.
ARCTURIANS represent the heart center of the universe, a dimension of connection, unity, compassion, and collective energy. It is the force that holds all worlds together.
ATLANTIS embodies expression, truth, communication, and creative freedom. A fluid civilization where identity expands through voice, movement, and emotional transparency.
PLEIADIANS concludes the experience through intuition, awareness, and expansion. The show culminates in a nuclear-white silhouette, a final passage into light, presence, and transcendence. Throughout the performance, an original soundtrack composed exclusively for the show guides the audience through each energetic dimension evolving from deep
primal pulses into increasingly elevated sonic frequencies.
At the core of the performance lies MAM’s sculptural jewelry language. Through its proprietary ULTRALIGHT CORE technology, MAM challenges the materiality of metal, creating bold, lightweight wearable structures that preserve the visual intensity of solid metal while integrating directly into the silhouette. Jewelry no longer functions as an ornament: it becomes sculpture and an extension of the body itself.
To celebrate the culmination of the experience, CUPRA extends the show’s universe through CUPRA Pulse, bringing its immersive music platform to life with a curated lineup of artists and sonic experiences that carry the energy of the night beyond the runway.
The celebration continues with an electrifying after- hours gathering designed to amplify the spirit of creativity, self-expression, and boundary-pushing culture that defines both brands. Leading the night will be acclaimed artists and DJs Arca and Sita Abellan, whose genre-blurring sets will transform the space into an immersive sonic journey, creating a vibrant meeting point where fashion, music, and contemporary culture seamlessly converge.
MAM continues expanding its universe beyond jewelry, evolving into a multidisciplinary creative house where design serves as the foundation for limitless creativity.
MAM Fashion Show 2026 marks the beginning of a new era for the brand: a universe where imagination has no limits, where everything begins with envisioning it, and where creativity becomes the force that can transform anything into reality.
Rooted in origin and expanding into one universe, the show marks the beginning of a new era for MAM, a world in constant evolution where movement becomes action, and anything becomes possible.
ABOUT MAM :
Founded by Creative Director Anthya Tirado and CEO Jordi Enrique Albert, MAM is an independent fashion and accessories house redefining fashion as wearable art.
Through jewelry, bags, and clothing, MAM approaches fashion as a tool for transformation and self-expression. Rooted in futuristic aesthetics and creative freedom, the brand develops pieces designed to challenge conventions and encourage individuality.
Driven by a visionary, founder-led approach, MAM continues expanding its universe through fashion, where design becomes a force for limitless creativity.
