Claire Stemen
Claire Stemen
Claire Stemen likes to think and write about fashion as a vital form of communication. She loves clothing and the way we style ourselves, despite always buying the same black turtleneck over and over again. You can find her on Instagram @claire_stemen, or or at

Vivi Zubedi | Modest, But Not Meek

Vivi Zubedi Fall 2018: New York Fashion Week

Represented by The Riviere Agency

Outside of the runway’s doors where Vivi Zubedi’s FW18 show was about to take place, I found myself zeroed in on the monitors above the crowd of guests.

A cycle of videos played over and over showing Vivi Zubedi with the female entrepreneurs of South Kalimantan and working with them throughout the process of creating their fabrics. It was a touching introduction to the show I was about to see, but I certainly didn’t expect the collection that followed.

Vivi Zubedi: NYFW FW18

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With high drama, the lights dimmed and music punched out of the darkness. We were off and any bland connotation of the work modest was thrown to the wayside. True, Zubedi’s collection is modest fashion, but it remains so with attitude and ferocity.

It’s urban grit mixed with the femininity of Victorian England, the attitude of street wear but accented with lace ties at the throat and a certain delicacy in the tailoring. The Kalimantan influence of the fabric and the elegant choice of construction mixed together in one stunning and vaguely threatening collection. The women in these clothes are not to be trifled with.

Some standouts are in the excellent variety of the headwear; from velvet hijabs to beautiful veils reminiscent of grieving Italian grandmothers, and the embellished caps have me thinking I might take a bedazzler to my baseball hats.

The color story remained rather dark, with navy blues and black and gold tones, but the main focus lay in mixed textures. This is where Zubedi shines and her collection gains the kind of depth that makes her clothing great. In any case, her cause is a noble one and it’s a pleasure to think about how far some of the fabrics have come: from the hands of South Kalimantan women to Zubedi’s design and to the runway—completely transformed and a bridge between it all. This, at the end of our many fashion weeks, is the power of the industry. Having Zubedi remind us of the many stops in the journey to creating a collection made her show a thoughtful and considerate one, one that made me think of her collection outside of the runway I was viewing it on.

About Vivi Zubedi

Vivi Zubedi is a fashion designer from Jakarta, Indonesia. Before working in fashion, Vivi graduated from Universitas Negeri Sumatra Utara (University of North Sumatera) with a degree in accounting. She soon realized that her passion was in the fashion industry, and started to learn how to sew and make clothing patterns from her tailor.

In 2011, Vivi launched her first label using her own name “Vivi Zubedi”. Vivi first presented her collection at Indonesia Fashion Week in 2014 and received an incredible response from the fashion society in Indonesia. After that, Vivi continued to present her collection at Jakarta Fashion Week and launched in the U.S market through Indonesia Fashion Gallery in New York. Through her label, Vivi showcases Abaya collections to promote the Muslim women’s wear as a well-known entity in the fashion industry. With Vivi Zubedi’s brand,

Abaya has become more renowned not only in Indonesia, but also in other parts of the world like London, South Africa, Germany, Dubai, and Qatar.

In September 2017, Vivi Zubedi participated in her first fashion show at New York Fashion Week (NYFW) with IMG. Her collection became a spotlight, not only to the media, but also to the international fashion industry for her “fresh” designs, colors, and the meaningful theme “Makkah, Madinah, Jannah”.

About HIJUP is the world’s first Islamic fashion e-commerce established in 2011. With an online mall concept, providing a wide range of the best online products from Indonesian Islamic fashion designers including clothing, hijab/headscarves, accessories, and more.

Since its establishment, functions as an agent for designers and their perspective buyers around the world. With these designers can increase their profits more efficiently while making it easier for buyers to find the products they want.

HIJUP stands for Hijab Up (just like in make up or dress up) because we believe that we can bring something Up to all Muslim women around the world. And that while wearing a hijab they are inspired to create something wonderful and earn a lot of respect from others. They deserve to be happy and look great in syar’I outfit and fashionable hijab.

About WardahWardah Signature Beauty is our commitment for years to set out the quality in cosmetics. Not just cosmetics, but a pillar for women to stay beautiful in their characters. In each process, Wardah cosmetics and skin care products are made using modern and advanced technology under the meticulous supervision of its vastly experienced pharmacist and dermatologist.

Wardah products are made with only premium all natural, halal and safe ingredients. With Wardah, woman can still feel cherished and comfortable. Asian women are blessed with beautiful but more delicate skin, compared to European or American women. The outer dermis is thinner, therefore it becomes more sensitive and susceptible to external factors. This merely fact is sufficient to be our foundation that Indonesian women need skin care products with complete and thorough protection. Wardah combines advanced technology, international dermatologist standard formula and premium all-natural ingredients. Every process are supervised by our vastly experienced pharmacist and dermatologist. Before launching a product, it is our responsibility to conduct a blind test to finalize the safety of our products. Because skin safety is a high priority to Wardah. Wardah products are soft, perfectly formulated and don’t contain Hydroquinon.

The first image of Wardah as cosmetics for Moslem women is now revamped. It expands to be favored by broader public. Wardah believes that being beautiful is universal. For years, many Indonesian women, not only the Moslem ones, have chosen Wardah.


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